Hi everyone,

Big news coming your way from the heart of Los Angeles! Joe & Bella, your favorite adaptive-apparel brand that’s blending beautiful style with innovative functionality, is teaming up with the amazing folks at Hilarity for Charity (HFC). Yep, that’s the incredible nonprofit spearheaded by Seth Rogen and Lauren Miller Rogen, dedicated to supporting families navigating the challenges of Alzheimer’s disease and related dementias.

We’re super excited to introduce two special HFC editions of our beloved clothing items. First up, we have The Seth, a bright and joyful men’s magnetic button-down shirt, and arriving later this year is The Lauren, a cozy adaptive nightgown for women. Both of these pieces come with a little secret: concealed magnets and closures designed to simplify dressing up for older adults. This is especially great for those experiencing cognitive changes, making the whole process a breeze. And guess what? Every sale sends some love (and $10) directly to HFC.

Lauren Miller Rogen, co-founder of HFC, shared her excitement about our collaboration. She believes adaptive apparel like ours can make a huge difference for those living with Alzheimer’s and their caregivers, not to mention, our clothes are pretty stylish too.

“The Seth is all about making dressing easier with magnets cleverly hidden behind decorative buttons,” Jimmy Zollo, co-founder and CEO of Joe & Bella, chimed in. And it’s not just any shirt – Seth Rogen himself chose the vibrant pattern, putting a playful twist on the classic men’s style that also mirrors his unique sense of fashion. The Lauren nightgown? Easier to wear than a hospital gown but a whole lot more cheerful and stylish.

The spirit of HFC is all about tackling Alzheimer’s with a dose of humor and heart. The Rogens have woven their signature comedic flair into everything HFC does, making this collaboration a perfect match. It’s about adding a dash of style to the mix, showing that you can face tough challenges without losing your spark.

Inspiration for Joe & Bella stems from a very personal place – the Zollo family’s own experiences with dementia. Despite the struggles, they noticed a gap in the market for adaptive apparel that didn’t compromise on style. Cue the birth of Joe & Bella, where we’re all about ensuring everyone, regardless of cognitive or physical changes, can wear clothes that truly reflect who they are.

We’ve got some exciting launches lined up: The Seth is available now, followed by The Lauren in time with HFC’s CareCon, a virtual summit for caregivers. So there you have it – a partnership where fashion meets compassion, and where every purchase helps make a difference in the lives of those affected by Alzheimer’s. Stay tuned for these special releases and join us in making a statement, one outfit at a time.

Until then, keep spreading the joy and humor, just like Seth and Lauren.

Originally Published on https://joeandbella.com/blogs/news

Ben Graham Joe & Bella VP of Marketing

Ben Graham is the Vice President of Marketing at Joe & Bella, an adaptive-apparel company for older adults that focuses on creating innovative and fashionable apparel. Joe & Bella was recently awarded the “Most Innovative Older Adult Clothing Brand: 2022” by Global Health and “2022 Best New Apparel Brand” by Boomer Venture Summit. Joe & Bella’s first adaptive clothing line, CareZips, won the 2022 "Best New Product”award by Today’s Caregiver Magazine and Caregiver.com. Ben was previously Vice President of Marketing and Partnerships at Collaborata, an innovative marketing-research firm that brought corporate partners together to find solutions to business problems. Collaborata focuses on topics including caregiving, aging, diversity, and equity with clients such as AARP, Procter & Gamble, Bank of America, Target, and Nike. Ben spent many years, together with his family, providing care for his two grandparents who lived for nearly a decade in assisted living and memory care.