Today, we welcome Dr. Lindsay Shirreff, OB-GYN, member of the Menopause Foundation of Canda medical advisory board, and Chief Medical Officer of Blair Health.
Dr. Shirreff shares her journey from traditional medicine to healthcare Innovation, focusing on closing the specialist gap for menopause and women’s health through Technology and AI.
The conversation dives into why access to menopause care is so limited, how Blair Health’s platform works, and the importance of personalized, evidence-based treatment for women at midlife.
Key Topics Covered
- Dr. Shirreff’s background and motivation for founding Blair Health, a tech-enabled women’s health clinic
- How Blair Health uses AI to deliver personalized, evidence-based treatment plans
- The importance of compassionate, proactive care and symptom tracking
- What “verticals” mean in women’s health (menopause, urology, nutrition)
- The nuances of menopause hormone Therapy (MHT), including risks, benefits, and misconceptions from the WHI study
- The importance of individualized care—why no two women’s menopause journeys are the same
- The role of employers in supporting menopause care and the economic impact of untreated symptoms
- Success stories of reaching women in remote areas and those dismissed by the traditional system
- Underrated symptoms, healthy habits, and what gives Dr. Shirreff hope for women’s health
Resources & Links
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Meet the host, Mary, a Licensed Menopause Champion, certified Menopause Doula, and Women’s Coaching Specialist supporting women – peri to post.
Mary is also a corporate educator, helping forward-thinking organizations foster a menopause-friendly workplace and design policies and accommodations for employees. Click to learn more https://emmeellecoaching.com/menopauseatwork
Turn your menopause transition into a transformation with the Menopause Intelligence Course (MQ), an 8-module, self-paced learning experience, empowering you to take agency over your health and make informed decisions with your healthcare team.
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Disclaimer: Information shared is for educational and Entertainment purposes only and does not replace medical advice. Always consult with a healthcare professional.…
Mary is a retired veteran of the Canadian Armed Forces serving more than 24 years. Since retiring from service, Mary worked as a PR practitioner in numerous industries, including healthcare, education, aviation, government, mining, bio innovation, and life sciences.
She has an insatiable appetite for knowledge, especially in health and wellness. In fact, Mary has pursued fitness and wellness as a side hustle for close to 30 years. In this field, she has been in contact with many women experiencing the same issue - perimenopause. The story is always the same, complaints about weight gain, sleeplessness, brain fog, hot flashes, mood swings, and issues with digestion. It came to her that this is an area that sadly lacks information and support, and that more resources are needed to empower women in their journey.
Motivated by her own negative encounter with the misogynistic views and lack of knowledge and empathy for women's health issues, Mary has made it her mission to debunk the misunderstanding and mistruths about women’s health.
Mary haphazardly came across the Menopause Doula certification course and promptly enrolled with Doula Training Centre based in Toronto, Canada. Since completing the program Mary has continued in her learning journey with numerous other qualifications including Ayurveda Principles, Menopause 2.0 with Dr. Stacy Sims, Brain Health for Menopause with Dr. Fiona Lovely, Women’s Health Coaching Certification through Girls Gone Strong, and Yoga for Traumatic Brain Injury through the Love Your Brain Foundation.
Mary is the owner of Emme Elle Coaching and host of All Things Menopausal Podcast, a podcast that features guest experts in the field of menopause and hormone health - from the physical and mental to the emotional and spiritual.
You can find Mary at www.emmeellecoaching.com and on Instagram at @emme_elle_coaching
