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Deborah Johnson335.The Key to Avoiding Commoditization with Greg and Deb

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1. 335.The Key to Avoiding Commoditization with Greg and Deb Deborah Johnson 30:52

Setting ourselves apart—finding what makes us unique and different—is something I constantly navigate in my own business. With so many businesses out there, it’s essential to ask: What truly sets me apart? I’ve spent time identifying those key differentiators, and today, Greg and I are diving into this very topic.

Greg joins me once a month on this podcast, bringing his extensive background in sales and marketing. He’s seen firsthand what works and what doesn’t when it comes to standing out in a crowded marketplace and he’s a good sounding board for me. We’ve had many conversations about the topic of commoditization, and today, we’re bringing that discussion to you. This isn’t just be a conversation—we going share actionable principles that can help you define your unique value in both life and business. Full article here: https://goalsforyourlife.com/avoiding-commoditization

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter

Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking Growth and fulfillment: http://HalftimeSuccess.com

#winningproducts #uniquesellingproposition #client-focusedmessaging #uniquesellingpropositions #effectiveuvpstrategies

CHAPTERS: 00:00 – Intro 01:39 – Greg’s Background 02:58 – How to Make Yourself Unique 10:00 – Understanding Value Proposition 14:57 – Overcoming Fear 16:51 – Crafting Your Story 22:44 – Selling Your Experience 28:13 – Key Takeaways 29:54 – Thank You 30:30 – Connecting with Us

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Deborah Johnson Podcaster

Up for multiple GRAMMY Awards and spending over 20 years in the entertainment industry, Deborah Johnson, M.A., built multiple self-driven businesses. While many discuss career transitions and achieving success in a second act, few offer comprehensive guidance on leveraging automated content with core values and purpose. She is an expert on how to constantly reinvent yourself in a gig-economy, working mainly with those at mid-career and halftime of life. A creative powerhouse, she has released multiple books, albums, published hundreds of songs, has a thriving podcast and has written three musicals. Deborah speaks and performs for both live and virtual events.