Fear comes from uncertainty, financial challenges, past experience, or the fear of making a wrong decision. So, how do you switch them from fear to focus?

Horror films offer a psychological thrill ride

When you shift the emotional energy from fear and doubt to confidence and anticipation, you will close the sale and leave your prospect feeling good about their choice. 

Join me for this week’s podcast on Science Of Horror Movies – Turning Prospect Fear Into Focus. You will discover the science of fear and how to use it to influence.  Find out how to harness the fastest motivation tool you can use – FEAR.

Why Do 3% Make 97% of The Money? 

This system is USUALLY reserved for my advanced Coaching students. This online University will reveal cutting-edge influence techniques that will increase your income and enable you to persuade on command.

Influence University is the first and only website to combine scientific research, persuasion software, training videos, downloadable audios, and proven exercises.

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Most Recent Episodes

January 23, 2025

Episode 545 – The Buying Decision – How To Reduce Risk Maximize Reward

This episode delves into strategies for enhancing influence, motivation, and success, featuring elements like goal setting and mindfulness. Kurt Mortensen shares personal anecdotes, such as a...

Listen · 20:49

January 15, 2025

Episode 544 – Guaranteed Goals – The Science Of Maximum Success

This episode explores the science behind effective goal setting and achieving maximum success. Kurt discusses common pitfalls like failing to set goals correctly and pre-excusing failure. He...

Listen · 20:42

January 8, 2025

Episode 543 – How To Read Thoughts And Minds – How Does Cold Reading Work

This episode explores techniques to understand and influence people by decoding their thoughts, emotions, and behaviors. Kurt Mortensen delves into methods like hot and cold reading used by psychics,...

Listen · 21:09

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Kurt Mortensen Kurt Mortensen

Kurt W. Mortensen is an international authority on charisma, negotiation, and building your social influence. Kurt has spent over 20 years researching influence, leadership, sales, persuasive presentations, and he teaches on the university level.

Kurt is the author of Persuasion IQ, Laws of Charisma, and the best-selling book Maximum Influence. His books have been translated into 28 languages. He is also the host of the popular podcast Maximize Your Influence.

Over the years, Kurt has taught hundreds of seminars and workshops worldwide. (Over 20 Countries) He has discovered most people have a great desire to succeed but many times fall short of their goals. Mortensen teaches that professional success, personal relationships, and leadership all depend on the ability to persuade, influence, and motivate others. The key is to get others to want to do, what you want them to do and like doing it.