Come with me if you will, for just a moment, to the small shtetl of Anatevka, in Tsarist Russia, the year is 1905, and we are in the barn of Tevye, a dairyman.

In his reality, he is poor. But in his imagination, ah in his imagination, he is a rich man.

I thought of that famous musical number when I read this lesson in a recent podcast guest application – “Never forget the independence of your imagination.”

A perfect explanation of Tevye. And hopefully, of you and I as well, after we listen to my latest guest…Jeffery Keilholtz, SVP of Marketing, Broadway Licensing Global [https://broadwaylicensing.com/].

Tune in to the full episode using this embedded player or by clicking through to your preferred audio Streaming service using the links below it.

Stories (with lessons) about what he made in marketing

• Win the day – how daily focus leads to campaign success
• Stay nimble
• Stay cool under pressure
• “Never forget the independence of your imagination”
• Execution sets people apart
• Endurance is essential

Discussed in this episode

Get Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]

Product Management & Marketing: Surround yourself with the right people (podcast episode #38) [https://marketingsherpa.com/article/interview/product]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.