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How To Use Technology to Influence Human Interaction 

Humans have a love/hate relationship with technology. While we enjoy the ease of interaction provided by mobile devices and social media platforms, we’re also concerned about losing what makes human connection unique and special. 

Data supports this dichotomy: While 81% of customers want companies to offer personalized experiences, 64% don’t want companies to use Artificial Intelligence (AI) to improve customer service. 

Gina Robertson, Vice President of Client Services at Ansafone Contact Centers, the parent company of Endicott Call Centersur, provides our guest blog. She offers a deeper look at the good (and not-so-good) of human/tech interactions and what companies can do to create better connections. 

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 Technology Influences Human Interaction 

David_SMC Pixabay handshake human-8608490_1280 (1) 

Human Plus AI and Robotic Interactions

Technology allows people to stay connected anywhere, anytime. Users are always close to their next interaction, using text messages, video calls, or social media posts, to name a few possibilities.  

This facilitates more consistent communication between friends and families. Parents or children living and working in states or countries apart can still connect every day using digital devices. Friends who might have lost touch as they grew up can stay involved in each other’s lives, even if they rarely see each other in person. 

Technology also enables more advanced solutions, such as brain-computer interfaces (BCIs). These solutions allow patients to communicate simply by thinking rather than moving or speaking. The result is a world where technology is helping to even the playing field by bridging physical and medical gaps to enable better connections. 

Next-generation technologies allow companies to cultivate reciprocal Relationships with customers and ensure that the service they deliver is the service their consumers want. 

Internet-Enabled Interactions: The Not-So-Good 

Of course, technology isn’t without its challenges. 

While digital-only interactions can facilitate communication, they can’t entirely replace human connection. Social research has found significant psychological and physical health benefits to human interaction, but only when these interactions facilitate genuine human connection. 

Modern-day means of communication, however, often provide breadth but not depth. Although it’s easy to “friend” hundreds of people, most of these interactions are surface level. This can lead to multiple issues. First, there is a lack of permanency; relationships are easily found and lost. Second, there is a lack of care—online forums and social media pages show what can happen when interactions take place anonymously.  

For businesses, the quick-fix nature of digital relationships presents the pitfall of impersonal interactions. Advanced data collection tools and customer relationship management (CRM) platforms make it easy to gather personal information about potential buyers and use this information to make a sale. However, if this is the extent of the relationship—if customers are just another dollar in the revenue column—buyers won’t come back. 

Creating Better Connections 

So, what’s the solution? Are companies better served by embracing technology’s ease and efficacy or dialing back digital investments to prioritize human-to-human interactions?  

In practice, creating better connections depends on finding a balance. Technology without the human touch is impersonal, while human interaction without tech is inefficient. Consider an everyday service interaction in which customers seek to connect with businesses to resolve an issue or request information.  

However, as call volumes increase, the cost of manning and managing call centers may quickly outpace business budgets. Technology can help improve the customer experience and keep spending under control. For example, AI-enabled chatbots can help customers find the answers to common questions without the need for human agents. 

Meanwhile, for more in-depth queries that benefit from the human touch, on-demand inbound call center services help ensure that customers can always contact professional, enthusiastic operators committed to providing high-quality care. 

Getting the Best of Both Worlds 

Technology isn’t the cure-all for human connection, and it’s not the end of interaction as we know it. 

Instead, digital tools offer a way to get the best of both worlds. By leading with technology — making it easier for people to connect how, where, and when they want — and following it up with genuine human interaction, businesses are better equipped to navigate the next generation of human communication. 

Note: Gina Robertson leads a national team of experienced account executives who strive to consistently exceed client expectations by delivering outstanding customer service. With over 30 years of call center experience, she has played leadership roles in various areas, including operation management, project management, and client services. 

SOURCES: Forbes, Gartner, Berkeley Executive Education

Conclusion: How To Use Technology to Influence Human Interaction 

There is always more than one route to success. Being a jack-of-all-trades plus excellent in one or two specific areas proves helpful and worthy of your time. What those areas are will be determined by the area you work in, and a foundation in the basics is essential for your continued Growth. The sections above are only a snapshot of the ‘road map’ to success. Use them as a springboard to continue learning. It takes a lot of time to embrace and fully understand all the nuances and interconnectivity between platforms. 

Accept that you won’t experience growth overnight and might not see anything meaningful happen for many months. Remain consistent in doing your best and be optimistic while navigating challenging times. Being steadfast and loyal to your ideals are differentiators for achieving your desired success.

For more Insights, Visit Elinor’s Amazon Author Page

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“Believe, Become, Empower”

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Sales Tips: How To Use Technology to Influence Human Interaction 

1. Companies of all sizes must commit to their long-term vision for accomplishment(s) to enjoy business success. 
2. Realize how you want to build your business and avoid errors you see among others.
3. Remain current with your industry news, including the latest technology advancements.
4. Research top competitors to realize how they serve their clientele and how to differentiate your company.
5. Be receptive to discussing new ideas, including the pros and cons, for better decision-making.
6. Commit to ongoing learning to remain ahead of the curve in your industry.
7. Walk away from those who insult you; collaborate with those who show appreciation.
8. At the end of all communications, ask the other party or people if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!

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The post How To Use Technology to Influence Human Interaction  appeared first on SmoothSale™.

Elinor Stutz International Best-Selling Author

Elinor Stutz broke through barriers long before doing so was popular. Against all the odds, she defied the theme “women can’t sell” to become the top producer at every company she ever worked for, ignoring attempts to get her to quit.

Eleven years later, I lay motionless on a stretcher with an irreparably broken neck. Two visions appearing before me, and a brilliant gold light encasing my entire body, gave me a reason to believe I would recover. I wholeheartedly knew I was about to empower audiences far and wide. At the moment, I negotiated a full recovery with the promise to be of service. The surgeon and hospital staff anointed me with the title “The Walking Miracle.”

As the CEO of Smooth Sale, Stutz adapted the motto, “Believe, Become, Empower.” Believe in yourself; Become the person you envision; Empower your audience to do the same. Stutz is on the Social Media Committee for Inclusion Allies Coalition devoted to Diversity, Equity, and Inclusion.