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December 3rd, 2024

Thriving as a Hyperlocal Blogger with Pam Stultz

  1. Thriving as a Hyperlocal Blogger with Pam Stultz Christine Van Bloem 29:25

In this episode, I'm talking with Pam Stultz from Housewives of Frederick County. Pam shares her journey from starting a fun blog with her twin sister to becoming a content creator focusing on local events, restaurants, and Lifestyle topics in Frederick, Maryland. As a recent Empty Nester, Pam discusses how her blog has been a lifesaver during this transition, while also detailing her strategies for community engagement and monetization. The conversation covers the importance of creating a website, building an email list, and focusing on content that resonates with the audience. Pam offers valuable advice for others looking to start similar ventures.

00:00 Introduction and Guest Welcome
00:41 Pam's Blogging Journey
02:08 Empty Nest and Business Focus
06:12 Starting a Hyperlocal Blog
18:38 Monetizing the Blog
27:31 Final Thoughts and Advice

Find Pam at Housewives of Frederick County.

Hi! I’m Christine, and I’m super stoked to be cooking, writing, and helping everyone sink into to a better life. If you’re looking for healthier recipes for one and two, or want to add more delightful cocktails into your repertoire, you’re in the right place.

My philosophy is simple:

It’s a meal, not a mortgage.

Real food is the most important factor in good cooking.

If you’re going to drink, drink in moderation and always drink the good stuff.

I’ve been teaching cooking for a long, long time, and I am still excited to cook, teach, and share with you. If you’ve got a question, I’ll work hard to give you an answer so that you’re better and more confident in the kitchen. Hey, it’s a meal not a mortgage, so there’s nothing to stress about and only fun to be had.

With a heart attack in 2020, loss of my brick & mortar cooking school business of 15 years, broken bones, and even my husband having a stroke, and all within just a couple of months, I've been through it! BUT, I’m a lucky gal with endless support and a deep gratitude for everything that I do have. It’s not always easy, but I’m working to make sure that it stays fun.

Post heart attack, I’m reforming my butter-loving, heavy cream worshiping ways by making changes to how I cook, taking things in a healthier direction, without doing a complete 180 and still keeping things flavorful and delightful. The key here is healthier. I’m not afraid of butter, but I’m using a touch instead of stick. A tablespoon or two of cream or half-and-half, not a cup, and so on and so forth. And now that the kids are grown and living lives on their own, I’m re-learning how to cook for two.

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