If you’ve been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies that you’ve worked with, all the people you’ve worked with, and pick your top three.

It’s not easy because there might be lots of favorites. When you narrow it down and you identify those three customers, because of the projects that you did with them, because of who they were, or how you worked together whether you realize it or not, you’ve identified your niche.  This is your your sweet spot.

Now what you need to do is figure out how did they become clients and how can you get more customers just like them? If you’re ready to start narrowing in on your niche, give me a buzz. We can set up an office hour conversation and figure it out together.

Office Hours

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com