125 – Empathy in Sales: Beyond the Numbers Game
- 125 - Empathy in Sales: Beyond the Numbers Game 29:39
Have you ever wondered if there’s a place for empathy in the high-stakes game of sales? Today’s episode dives into how incorporating understanding and emotional intelligence into sales strategies can significantly alter outcomes. Join us as Bryan Hayes, with 15 years of experience in sales, shares insightful stories demonstrating the power of empathy in forging deeper connections with clients. Learn why seeing beyond numbers to the human element not only enhances sales effectiveness but also transforms the traditional sales process.
“People buy from people, and people aren’t just numbers.” – Bryan Hayes
In this episode, host Catryn Becker dives deep into the role of empathy in sales with guest Bryan Hayes, a sales expert with 15 years of experience. Bryan discusses how traditional sales approaches often reduce individuals to mere numbers, whereas his empathetic approach focuses on understanding customers’ needs and perspectives to create less friction and more meaningful engagements. He shares personal stories, including his transition from a potential Navy career to sales due to an unexpected diagnosis, and how his background in health and fitness honed his ability to empathize and connect with clients on a deeper level.
Bryan also touches on the challenges and stereotypes associated with sales roles and how empathy can dismantle these perceptions and lead to better customer Relationships and successful sales outcomes. The discussion reveals how empathy not only benefits the sales process but also enriches the salesperson’s understanding of their clients, leading to more satisfying interactions and outcomes for both parties. This episode not only highlights the importance of empathy in business but also offers insights into overcoming personal and professional challenges with resilience and understanding.
Connect with Catryn Becker
- Website: https://optimizewe.com
- Email: Catryn@OptimizeWe.com
- LinkedIn: https://www.linkedin.com/in/catrynbecker/
- YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
- Instagram: https://www.instagram.com/relax_with_catryn
Connect with Bryan Hayes
- Website: www.elevatexsales.com
- Phone: 972-399-6448
- LinkedIn: www.linkedin.com/in/bryan-hayes1
About Catryn Becker
Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host. As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams.
Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.
She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.
About Bryan Hayes
Bryan Hayes brings over 15 years of dedicated sales experience across various industries, which has shaped him into an entrepreneur and a leader in sales and marketing. His career began in 2008 as an entry-level sales representative at a small remodeling company in Salt Lake City, Utah, where he quickly transitioned to Operations Manager. This role helped him weather the storm of the 2008 financial crisis while honing his customer service skills.
Bryan’s breakthrough came when he moved to Texas, discovering empathy as his sales superpower and becoming a daily practitioner of empathy in sales. His experience in health and fitness allowed him to transform not only bodies but also minds, helping him cultivate lasting client relationships by understanding their unique needs, desires, and goals. His journey then took a significant turn as he leaped into commercial Real Estate, becoming a CRE Retail broker at a top firm. There, he redefined his approach to sales, navigated complex negotiations, and built valuable connections, eventually leading strategic brokerage and sales initiatives in the urban market of Dallas, TX. He has managed countless high-ticket commercial transactions and negotiated over fifty commercial real Estate lease transactions.
In 2023, Bryan founded ElevateX Sales, Inc., aiming to transform marketing and sales in the commercial real estate sector. ElevateX Sales empowers real estate investment teams, ownership groups, and property managers with AI-driven insights and cutting-edge marketing strategies to excel in today’s competitive market. The company offers comprehensive packages designed to boost property visibility, enhance prospective tenant/buyer engagement, and drive significant sales Growth. If you are looking to navigate the ever-evolving world of commercial real estate, contact Bryan today to schedule a discovery call and learn how ElevateX Sales can elevate your property’s market presence.
