Perry Nalevka, CEO of Penguin Strategies, specializes in launching Technology companies internationally. In this episode of The Global Marketing Show podcast, he talks about the global launch of GuardKnox, a technology and engineering company specializing in electric/electronics (E/E) products and solutions for the automotive industry.

GuardKnox offers next-generation software to carmakers, enabling the development of secure, high-performance driving computers. The company has won multiple awards and gets high marks from major car manufacturers like Ford, Mercedes, and Audi.

From the outset, the company knew it had a total addressable market of only 1,000 to 2,000 people and about 10 companies, so their messaging had to be impactful and authentic. Through a few iterations and carefully selected forums of engineers, they tested their messaging to make sure it resonated with their target audience in specific countries, namely the US, UK, Germany, and France.

Throughout, Perry insisted that messaging and content had to be insightful and accurately translated. He said they “would never use AI, that it had to be done right or not at all.”

The biggest mistakes the company made initially were expecting results too quickly and not creating enough quality content of interest to its buyers. Now, the CEO or CTO develops content technical enough to capture their market’s attention. You can find a wealth of robust content on the company’s website – www.guardknox.com.

Links:

Website: www.penguinstrategies.com 

LinkedIn: https://www.linkedin.com/in/pnalevka/ 

Email: perry@penguinstrategies.com

Connect with Wendy – https://www.linkedin.com/in/wendypease/

Music: Fiddle-De-Dee by Shane Ivers – https://www.silvermansound.com

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Wendy Pease Cultural Wordsmith

Wendy Pease is the owner and president of Rapport International, a language services company that provides high quality translation and interpretation services with a specialty in global marketing, legal, employee communications, and medical services. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures.

Wendy is a frequent speaker, writer, blogger, trainer, advisor, and master networker. She’s the author of the book “The Language of Global Marketing”, the host of the “Global Marketing Show” podcast, which features experts on opportunities and challenges in increasing multilingual lead gen and revenue.

Wendy’s passionate about connecting people across languages and cultures. She lived in Mexico, Taiwan, and the Philippines where she fell in love with differing cultures and came to understand that we are all human, no matter the language we speak.