What do Uber, Apple, Netflix, and AirBnB share in common in terms of the successes they’ve achieved? According to my guest in this episode of my Leadership Biz Cafe podcast, what these and other successful companies share in common is that they’re all experience disruptors.

And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor.

Allen Adamson is an expert in branding, experience creation, and Innovation strategy. Over the course of his career, he’s worked as a marketing executive at Unilever, held senior management positions at iconic advertising firms, including Ogilvy & Mather and DMB&B, and has worked companies like Accenture, GE, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon.

He’s authored four books, and it’s his latest one, “Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy”, that I wanted to talk with Allen about.

Over the course of this episode, Allen and I discuss:

What is experience innovation and moving past our assumptions of what our customers want.

Why a singular focus is the critical key to creating a successful consumer experience.

How to use our company’s strengths to meet the unique expectations of our customer base.

What kind of partnerships with other companies you should consider to strengthen the consumer experience you can offer.

Why getting closer to your customer is less about proximity and more about bringing more empathy to your consumer experience.

Noteworthy links:

Buy Allen’s book “Seeing The How” on Amazon.*

Learn more about Allen’s work – allenadamson.com

*sponsored link that helps to support this podcast. As an Amazon Associate I earn from qualifying purchases.

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Tanveer Naseer Leadership Keynote Speaker and Corporate Trainer, Podcast host "Leadership Biz Cafe"

Tanveer Naseer is an internationally acclaimed keynote speaker and award-winning leadership writer. He is also the Founder and CEO of Tanveer Naseer Leadership, a leadership corporate training and consulting firm that works with executives and managers to help them develop practical leadership and team-building competencies to drive organizational growth and development.

Tanveer is the recipient of several awards and recognitions as one of the world's top thinkers in the leadership sphere, including being recognized by Inc. Magazine as one of the Top 100 Leadership and Management Experts.

Tanveer has been very active on speaking circuit, giving keynotes and workshops on leadership and empowering employees to audiences across Canada, United States, Europe, and the Middle East in a wide range of industries in both private and public sectors.

Tanveer is also the host of the popular and long-running "Leadership Biz Cafe" podcast, which Inc Magazine has described as feeling "like you're sitting down for a cup of coffee with two leadership experts to learn about how to become that leader our employees need us to be."