Social networks are the one place you can find excellent opportunities to connect with a target audience. If you’re a new business, a model, a writer, a singer, or you’re going it alone with a great idea, being on social media is an absolute must.

Managing your social media presence is something that you absolutely should take seriously because everybody you know spends time checking their social media channels every day. More than 5 billion people currently use the Internet, which means that you’re going to have a massive outreach if you know exactly how to market yourself on social media. 

To gain that traction and to, as the kids say, go viral, you need to know what you’re doing so that selling your business course becomes something you do with ease. Your brand being out there on social media may seem scary, but that’s no different from the fear you felt when you decided to go alone in business in the first place. To help you have a better branding strategy, we’ve got some tips on successfully marketing yourself across your social media.

1. You don’t have to catch them all. This is not Pokémon. You must choose the right social media platforms you know your audience will be at. If you’re selling business courses, you’re more likely to sell them on LinkedIn and gain traction there than on Instagram. Major social networks have very different target markets. If you’re trying to find a more business-minded audience, then using more business-leaning websites is the first place to begin. Try not to invest yourself in every social media platform because you will be putting in a lot of work that you didn’t need to do.

2. Maintain consistency. Anything you put out there in a business sense needs to be consistent. If you’re selling your business course on your website or on Etsy, your Etsy store should mirror your website and vice versa. If you’re on other social media, such as Facebook, your Facebook should be littered with your brand, and the voice across all platforms should be the same. Successful brands use specific themes so that their voice remains permanent and stick in the minds of their audience.

3. Make sure your content is worthy. Worthy of reading, worthy of listening to, and worthy of a share. Your content has to be smashing through the ceiling. Direct marketing gives you the chance to generate responses from your target audience. Still, your social media audience will be generating conversation if the content you share is relevant to them. They will share it with others, and those people will share it with others. It’s like a virtual word of mouth and very effective.

4. Keep it personal. You’re building a personal brand and connecting to people on an individual level. Social media can be business-like, but it’s not as business-like as sitting face to-face in an Expo. You want to ensure that everything you share is personal and essential for the reader and that they feel like it’s directed towards them as part of a conversation. 

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Originally Published on https://www.breakfastleadership.com/

Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.