In the dynamic world of business, acquiring new customers is the lifeblood of growth and sustainability. To thrive in today’s competitive landscape, a well-structured customer acquisition plan is your guiding star. In this concise blog, we’ll dive into the essential elements of building a customer acquisition plan that drives business growth. Know Your Audience A […]
As the year draws to a close, businesses of all sizes are evaluating their financial performance and looking for ways to maximize their profits. Whether you’re a startup, a small business, or a large corporation, the year-end is a critical time to assess your strategies and implement changes that can enhance your bottom line. In […]
Lessons on pricing from my cleaner vs how we do pricing for my consulting business This is not the cleaning trolley of my cleaner… It’s not big enough 😂 “And one more thing, Mr Aranki”, said my cleaner at the end of what was now one of her customary monologues that she gave at the end […]
In today’s fiercely competitive business landscape, offering a top-notch product or service is just the first step toward success. What truly sets apart thriving businesses from the rest is their ability to deliver exceptional service. Service delivery is not just about meeting customer expectations; it’s about exceeding them. It’s about creating memorable experiences that keep […]
Understanding your ideal customer is the bedrock of successful marketing. Your ideal customer represents those most likely to value your offerings, resonate with your brand, and engage with your business. In this concise guide, we’ll explore the importance of grasping your ideal customer and offer actionable steps to achieve this crucial understanding. Defining Your Ideal […]
In the world of business, there’s an undeniable truth that often goes unnoticed: the owner, the visionary, the driving force behind the company, can also be the very bottleneck that restricts its growth. It’s a paradoxical concept that deserves a closer look, as it holds the key to unlocking untapped potential and skyrocketing profitability. As […]
Life as a small business owner: What happens when you email 200 connections asking if there are opportunities to collaborate? Somedays, running a business makes me feel like this giant fish in a sink In many ways the current market feels like there is a recession without there being a recession. It’s been 4 years since […]
In the dynamic world of business, the beliefs held by your potential customers can be the linchpin of their purchasing decisions. To skyrocket your conversions and sales, it’s essential to master the art of shifting these beliefs strategically. Know Your Ideal Customer Before delving into the realm of transforming buyer beliefs, you must have a […]
This picture either makes you smile or your brain to melt :/ This is a reprint of a classic blog that I wrote in May 2020 when I first started my company Shiageto Consulting. Enjoy! In this series, I share with you some of the key learnings I have had from my first 6 months of […]
In today’s fast-paced and ever-evolving business landscape, the success of any organization hinges on the enthusiasm and commitment of its employees. However, recent findings from the Gallup survey on employee engagement reveal a concerning trend – a significant portion of the workforce is disengaged. This poses a formidable challenge for businesses looking to thrive in […]
