Small group travel offers an array of advantages for those craving immersive and enriching experiences. Here’s why these tours stand out as exceptional options for travelers seeking unforgettable journeys: Personalized Exploration With small group tours, you’re not just another face in a big bus crowd. The intimate group size (for my tours that’s 6 – […]
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Effectiveness in promoting pharmaceutical products is a crucial focus for marketing and sales leaders in the life science industry. A quick search on Google yielded over 92 million potential sources of information on this topic. Here are key insights and factors I found during my research: Relevance: Messages must address the specific needs, concerns, and […]
On Monday, April 8th, we’ll conduct Byline 360˚ as you’ve come to know and love it. Then, we’re going to take a nap for two months. Starting Monday, May 13th, 2024, we’ll begin meeting twice a month, at 3:00 p.m. Eastern time, for three months. But this time, Byline 360˚ will be an actual workshop, […]
In the B2B sector, where sales cycles can be long and complex, the effectiveness of your sales force is paramount. Sales training programs are often seen as a key investment in enhancing this effectiveness. However, the real value of these programs lies in their measurable impact on business growth. The following is a guide on […]
I was recently in a conversation with a client. We’ll call her Petunia (not her real name; although, I wish it were). Petunia happens to work in a very large (as in global), very dysfunctional (as in no responsibility or accountability) company that has her beyond frustrated. Part of her frustration is that she’s very […]
We live in a horse race. Two nags, Gluefoot and Gimpy, are neck-and-neck coming down the stretch, and we have no idea which horse will cross the finish line first. Gluefoot represents the uncertainty of whether we’ll persist in our belief that we can control (because we’ll be blamed for) everything. Gimpy represents the uncertainty […]
I was going to excerpt portions of President Biden’s 2024 State of the Union remarks and annotate them with snide comments. But four things happened: I realized snark is indistinguishable from truth at this point, and snark doesn’t sit well in some circles. Neither does truth. And here we are. I wouldn’t have enough time […]
On The Scale of Self-Deceit and Frivolity Unto Extinction, there are points well beyond first-world problems. They indicate the extent to which life in the United States is luxurious enough that we can afford to make shit up to worry about. They also confirm the point made by Bill Maher that Americans are a silly […]
Author’s Note: This story was prompted by my wife, Anne, with whom I shared the story I’m about to share with you. When I told her the story, she said, “Six strings. You should write about that.” And people wonder why I love her as I do. The woman is like the tide she comes […]
