It is much harder to build an audience when you’re just following the crowd. – Dustin W. Stout EXPAND your audience?? You’re not sure who your audience is, much less how to expand it, right? You’re not alone in your quandary! Your audience could be an age group, gender, married, single, with kids, without, native […]
“Business opportunities are like buses. There’s always another one coming.” – Richard Branson When did you last notice someone spending lots of time and energy sharing reasons their idea wouldn’t work? Talk about backpedaling and defending one’s shortcomings, huh? Or feeling you hit some sort of brick wall in your business? Your creativity went missing […]
“Whether it’s the best of times or the worst of times, it’s the only time we’ve got.” – Art Buchwald Remember the most recent time you said or thought “as soon as…”? Do you remember what happened next, once you noticed that thought surfacing in your mind? Soooo many choices surfaced. Maybe you were motivated to […]
Ira Alilio, Guest Author Did you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one’s name impressed me enough to explore who and what they were about. Virtual Colleagues spoke volumes. That’s who I want — a colleague, not an assistant. And that’s what […]
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn You wrote one book and you’re so excited about it. All that time and energy writing and producing the book. Sales are slower than you expected. You realize you have only one product to […]
The Only Person You are Destined to be is the Person You Decide to Be– Ralph Waldo Emerson Yes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space between the platform and the door to the train (aka “subway” in New York City and elsewhere.) It’s […]
Are you stuck in self-defeating, limiting beliefs about exchanging your products for payment – also known as “sales”? And the more you ponder it, you’re digging a deeper hole? You’re not alone. There’s lots of company standing in the way of success with you, denying those who want and need what you offer. What if […]
“Anyone who lives within their means suffers from a lack of imagination.” – OSCAR WILDE Paid advertising has generated sales for many years. It’s been television, radio, newspapers, magazines, movie theaters, billboards, buses, plastic-wrapped coupons, online, skywriting – you name it. Each costs money, frequently a lot of it. Then there’s the publicity and editorial […]
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov A typical first thought you and many Subject Matter Experts have is to post your tips on your website and your social media platforms. After all, it’s good marketing – made even better when adding an invitation that […]
Are you someone who recently discovered life beyond writing only a book and selling it solely through Amazon and bookstores. If so, great! There are many publication formats and sales methods, online and offline to add to the book, Amazon, and bookstores. You can also pick the one path you prefer. Each approach has its […]
