A commonly noted statistic is only 30-40% of books purchased are read completely from start to finish. And that’s on the high side! Some candid souls admit to the number being closer to 5%! Does that leave you as driven to write your book as you were? Your motivators likely include gaining professional credibility and […]

“The only thing holding you back is the belief that something is holding you back.” -Kaitlyn Walsh Beginning If ever there was a common thread among many Subject Matter Experts, it’s the title of this article. The longer you’re involved in your area of expertise, the more likely that thought is to surface, regardless of […]

I survived a life career in consulting without being murdered by clients or colleagues. That isn’t to say I made no mistakes, nor suffered no injuries, just that I learned quickly enough to recover, if not on that project then on the next. These days, in comfortable retirement, I’m looking back with wonder that clients, […]

Life isn’t about finding yourself. Life is about creating yourself. – George Bernard Shaw …received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life? You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online […]

It is much harder to build an audience when you’re just following the crowd. – Dustin W. Stout EXPAND your audience?? You’re not sure who your audience is, much less how to expand it, right? You’re not alone in your quandary! Your audience could be an age group, gender, married, single, with kids, without, native […]

“Business opportunities are like buses. There’s always another one coming.” – Richard Branson When did you last notice someone spending lots of time and energy sharing reasons their idea wouldn’t work? Talk about backpedaling and defending one’s shortcomings, huh? Or feeling you hit some sort of brick wall in your business? Your creativity went missing […]

“Whether it’s the best of times or the worst of times, it’s the only time we’ve got.” – Art Buchwald Remember the most recent time you said or thought “as soon as…”? Do you remember what happened next, once you noticed that thought surfacing in your mind? Soooo many choices surfaced. Maybe you were motivated to […]

Ira Alilio, Guest Author Did you get smarter about this before I did? Some of us take longer than others. After receiving endless outreaches from many agencies, this one’s name impressed me enough to explore who and what they were about. Virtual Colleagues spoke volumes. That’s who I want — a colleague, not an assistant. And that’s what […]

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn You wrote one book and you’re so excited about it. All that time and energy writing and producing the book. Sales are slower than you expected. You realize you have only one product to […]

The Only Person You are Destined to be is the Person You Decide to Be– Ralph Waldo Emerson Yes, a phrase originally heard on each of my wonderful visits to England. The reference was to the space between the platform and the door to the train (aka “subway” in New York City and elsewhere.) It’s […]