According to the Global Entrepreneurship Monitor, there are 31 million entrepreneurs in the USA, which is 16% of our workforce. These small businesses employ 61.7 million people. In May of this year, 423,945 new business applications were filed. Keep in mind that only 65% of small businesses in the USA are profitable. 4% of entrepreneurs […]

Relationship marketing is one of the most effective ways to connect with your target audience and build lasting customer loyalty. By focusing on building genuine connections, businesses can enhance customer retention, generate positive reviews, encourage word-of-mouth marketing, and create brand ambassadors. Contents: Customer Loyalty What is Relationship Marketing? Top Tips for Creating Customer Loyalty Want More […]

Most of us have experienced challenges in our lives that called for resilience. So, we could rightly think of ourselves as resilient entrepreneurs. Do you ever wonder what it takes to bounce back from life’s toughest moments? Think about it for a moment. When you hear ‘resilient entrepreneur,’ whose story resonates with you? Perhaps it’s […]

I had occasion to speak with a prospect on a Zoom call the other day. She was looking for help in establishing her brand and marketing her online workshops and published materials. She insisted those things could be accomplished only by a digital marketing agency. I suggested digital marketing (or online marketing) simply means promoting […]