Pamela Zapata has played a pivotal role in transforming the world of influencer marketing, shifting the focus from traditional talent to content creators who bring diverse perspectives to the table. With her background in broadcast journalism and experience working with major networks, Pamela understands the power of media and how it has evolved in the digital age. She emphasizes the importance of diversity, both in terms of representation and compensation, ensuring that influencers from all backgrounds are valued and given equitable opportunities.

Through her own influencer marketing agency, Pamela continues to drive change by promoting authentic content that genuinely resonates with audiences. She advocates for brands to engage with influencers who truly believe in their products and values, rather than just seeking out high follower counts or celebrity status. Additionally, Pamela works to bridge the knowledge gap for creators, helping them understand important metrics like engagement rates and CPM, which are essential for successful collaborations.

If you’re looking to elevate your brand through authentic influencer partnerships and diverse representation, Pamela is the expert you need. Visit her website to learn more about how she’s helping businesses and influencers create meaningful connections that drive results. Don’t miss the chance to work with an influencer marketing professional who truly understands the value of diversity and authenticity!

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.