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July 5th, 2024

Finn McKenty on Digital Strategies for Standing Out in a Saturated Market

  1. Finn McKenty on Digital Strategies for Standing Out in a Saturated Market 45:18

Join Finn McKenty, a dynamic content creator and punk rock entrepreneur, as he takes you through his inspiring journey into the YouTube universe. Finn’s motivation stemmed from feeling unseen and underrepresented in the world of major brands like Nike, Red Bull, and Nintendo.

Having previously worked with innovative brands such as Febreze, Swiffer, and Creative Live, pioneers in streaming video education for creative minds, Finn’s entrepreneurial spirit was already well-honed. His journey began long before YouTube, with ventures into Series A and B fundraising, shaping his understanding of visibility and impact.

For Finn, YouTube wasn’t just about sharing content—it was a platform to amplify his voice and carve out a recognizable presence in a competitive landscape. Although music wasn’t his primary passion, he recognized its widespread appeal and leveraged his expertise to engage a diverse audience.

Join Finn McKenty as he dives deep into the strategies, challenges, and triumphs of building a personal brand on YouTube. Discover how he turned his quest for visibility into a thriving channel, inspiring countless others along the way. Tune in for insights, stories, and practical advice from a true trailblazer in digital content creation.

We’re happy you’re here! Like the pod?

Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.

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