Matt Shoup’s journey from facing childhood challenges in New Jersey to building a successful million-dollar painting business in Colorado is truly inspiring. After being fired from a bank, he turned adversity into opportunity by founding M & E Painting. His emphasis on storytelling and vulnerability in business has allowed him to connect authentically with clients and grow his ventures, including Real Estate and a jiu-jitsu academy.

A passionate traveler, Matt’s experiences studying in Spain and hiking the Camino de Santiago have shaped his philosophy on meaningful journeys. He places great importance on father-son Relationships and has organized trips that foster deep conversations and connections. His faith journey also underscores values of love and grace, as he aims to inspire the next generation through initiatives like his upcoming children’s book, “JJ Learns Jiu-Jitsu.”

Are you and your son interested in participating in the Hike of a Lifetime? If so, fill out the form on their website to embark on a journey that emphasizes connection, growth, and unforgettable experiences!

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.