Ever wondered how resisting a family business can turn into embracing it wholeheartedly? Join us as Ed Delia from Delia Associates shares his remarkable journey from a hesitant young boy collating press kits to the driving force behind a successful B2B marketing firm. Ed offers a rare peek into the dynamics of family businesses, recounting pivotal conversations, and the signs that helped him realize he was exactly where he needed to be. Gain unique insights into how early exposure and reluctant involvement can pave the way for future leadership and consider the implications of passing on the family torch.

Discover the blueprint for authentic B2B branding and why it’s crucial for your business’s success. We explore a powerful four-part process that starts with understanding the voices and values within your organization. Authenticity isn’t just a buzzword; it’s a strategy that fosters genuine emotional connections, simplifies partnership decisions, and ensures higher-quality leads. This chapter underscores the importance of aligning your company culture and staying true to your brand’s unique position.

For those curious about the evolution of brand strategy, this episode offers valuable lessons on balancing outbound and inbound marketing, particularly on LinkedIn. We tackle the need for genuine engagement over automated pitches and the complexities of leveraging both traditional and AI-driven creative work. With expert insights into developing a thoughtful growth strategy and celebrating the resilience of B2B industries during economic crises, this episode is a must-listen for anyone aiming to enhance their brand’s positioning. Don’t miss out on our brand leadership action plan and assessment, designed to provide a comprehensive evaluation of your current brand status and future direction.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.