August 22nd, 2023 Winfluence - The Influence Marketing Podcast

The Power of Marketing Automation for Brands and Creators

The Power of Marketing Automation for Brands and Creators Jason Falls 34:40

Marketing automation is a topic that most people dig into when they’re in the enterprise or B2B space. It’s an approach to marketing that allows you to set up triggers and events using software to drive leads, then work those leads down your funnel to conversion.

When you think marketing automation, you almost always think of email. Set up sequences of emails for people who fill out a form on your website or register for an event. They get an initial thank you email, then you automate one that sends them an offer or interesting reason to reengage on your website a few days later and so on until they buy.

Marketing automation almost always leads people to think about businesses, usually larger, complex ones, where automation can save thousands if not millions of dollars and hours in labor. But marketing automation is far more accessible and an untapped opportunity for even Small Businesses. Including content creators.

Adam Tuttle is the senior director of customer activation for ActiveCampaign. It is a marketing automation software platform that has over 185,000 customers around the world. Some of them are small businesses. Some are even individuals like thought leaders, speakers and even content creators from the social media space.

Adam’s company, ActiveCampaign, is a sponsor of the Marketing Podcast Network, but I thought it would be useful to have him come on the show and dig into how marketing automation can help content creators treat their influence and content business like other businesses leveraging tools and approaches like it.

Get ready to learn a few things and get inspired to level up your marketing today on Winfluence.

As always, this episode of Winfluence is presented by CIPIO.ai. Let us scale your user-generated content needs and deliver authentic, high-performing UGC to fuel your paid, owned and earned content strategies. Learn more at CIPIO.ai.

But today, we want to take a reminder moment to tell you about Adam’s company, Active Campaign. If you looking for a way to grow your business, you need to check them out. ActiveCampaign is a powerful marketing automation platform that can help you to increase your sales, improve your customer service, and build stronger Relationships with your customers.

With ActiveCampaign, you can create and send email campaigns, manage your leads and customers, create landing pages, set up automated workflows, and track your results. All in one approachable platform!

And don’t take my word for it! ActiveCampaign has over 10,000 five-star reviews on G2 from happy users.

We’ll get into some examples in today’s conversation with Adam Tuttle. But as a sponsor of Winfluence and MPN, and for a limited time, ActiveCampaign is offering our listeners a chance to double your contacts for free. When you sign up at activecampaign.com/activate, if your email list has 10,000 contacts, you only need to pay for 5,000. Or, you can pay for the 10,000 and get an extra 10,000 totally free.

And if you’ve worked with any CRM or email software out there, you know additional contacts are like gold. Once you start engaging all contacts in a personalized way at scale, your subscriber numbers will start to grow dramatically. It’s easy to hit those limits. So doubling your contacts is killer.

Go to activecampaign.com/activate to sign up today. And thanks to ActiveCampaign for their support of the Marketing Podcast Network. You should check them out even if only that they help bring great marketing podcasts like Winfluence to you each week.

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