New Orleans isn’t just hosting the Super Bowl—it’s creating an experience like no other. In our second Super Bowl episode of the week, Michelle welcomes Sandra Lindquist, CEO of the New Orleans Chamber of Commerce, to talk about what makes New Orleans "built to host." The conversation touches on the city’s unique ability to bring people together, the impact of Small Businesses, and the spirit of resilience following recent challenges.

Sandra opens the conversation by sharing her journey to leading the Chamber, the explosive Growth of the business community, and how the city is preparing for the economic boom that comes with the Super Bowl. The two also explore the magic of New Orleans—the vibrant culture, the immersive experience for visitors, and the way businesses organically rally around major events.

Whether you have a ticket to the big game or not, this conversation will give you just a taste of the energy happening this week in New Orleans.
Learn more about Sandra and her role with the New Orleans Chamber of Commerce on their website: https://www.neworleanschamber.org/.

CHAPTERS:

00:00 Welcome & Introduction
01:44 Reflecting on Recent Tragedies & the City’s Resilience
04:02 The Sugar Bowl & New Orleans’ Unbreakable Spirit
06:47 Sandra Lindquist’s Journey to CEO of the Chamber
09:22 The Power of Small Businesses in New Orleans
12:26 Why New Orleans is Built to Host the Super Bowl
15:04 The Walkability & Cultural Experience of the City
19:15 The Taylor Swift Effect & Creating a Super Bowl Atmosphere
23:48 The Half-Billion Dollar Economic Impact of the Super Bowl
27:04 Why You Should Experience the Super Bowl in New Orleans

Special thanks to our friend Brian Wayy for the theme music this season!
Track Title: My Hearts On Fire

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Michelle Johnston Clifton Morvant Professor of Business

Dr. Michelle K. Johnston is a management professor, executive coach, and leadership expert who is the Clifton A. Morvant Distinguished Professor in Business at Loyola University New Orleans.

Her first book, The Seismic Shift in Leadership, The Seismic Shift in Leadership: How to Thrive in a New Era of Connection, is now an Amazon bestseller.

She was recently named A Woman of the Year by CityBusiness and one of the most influential New Orleanians.

Michelle is a celebrated keynote speaker presenting at conferences and events nationwide. She received her Ph.D. in Communication from Louisiana State University and was named to the prestigious 100 Coaches Group, which consists of the top executive coaches worldwide.
For speaking engagements, media, and more, visit michellekjohnston.com.