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June 10th, 2024

Unlocking the Power of Targeted Campaigns

  1. Unlocking the Power of Targeted Campaigns Jason Fisico 31:54

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Is cold outreach really dead? Join us as we uncover the latest insights with Jason Fisico, the CEO and founder of Fizzy Media, who argues that traditional cold outreach methods are becoming increasingly ineffective. Jason takes us through his remarkable journey from offering free services to agencies to leading a media company that has generated over $100 million in revenue for clients. Discover why cold outreach is falling by the wayside due to inefficiencies and stringent spam regulations, and learn how modern technology in online advertising provides more targeted and effective solutions. 

We also dive into the intricacies of maximizing online marketing strategies, where Jason reveals the power of platforms like Facebook and Google for hyper-specific targeting. Learn how to create compelling ad campaigns that drive traffic to distraction-free landing pages and the critical role of well-crafted copy. Additionally, we explore the role of AI, including the popular ChatGPT, in marketing. While AI can streamline processes, Jason emphasizes the irreplaceable value of human oversight to ensure resonant and effective messaging. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your marketing game.

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