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Why Emotion Beats Logic in Advertising – John Kearon & Joel Weinberger

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1. Why Emotion Beats Logic in Advertising – John Kearon & Joel Weinberger 39:15

In this special two-for-one episode of The CMO Whisperer Podcast, host Steve Olenski welcomes two distinguished guests – John Kearon, Founder, System1 Group, and Joel Weinberger, Professor of Psychology, Derner School of Psychology.

Together, they dive deep into the fascinating intersection of advertising, emotions, and decision-making, exploring how feelings drive actions and the role of familiarity and fear in marketing. From thought-provoking insights on the power of nostalgia to the balance between positivity and negativity in advertising, this conversation unpacks the science behind what makes campaigns truly resonate.

Tune in to discover why “the more you feel, the more you do” and how brands can tap into human psychology to build stronger connections with their audiences.

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Steve Olenski Steve Olenski, The CMO Whisperer

Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."