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September 6th, 2024

The CMO's Toolbox with Elizabeth Maxson

  1. The CMO's Toolbox with Elizabeth Maxson 31:09

This week’s guest is Elizabeth Maxson, or “Emax,” a seasoned marketing professional with over 18 years of experience across industries such as nonprofit, automotive, and high tech. As the SVP and CMO of Tableau, a Salesforce company, she drives global go-to-market strategies. Throughout her career at Salesforce, Elizabeth has held various roles, including leading strategic partnerships with industry giants like AWS, Google, and Apple. She also led marketing for Quip, a Salesforce acquisition. Notably, during the COVID pandemic, she helped distribute over 50 million units of PPE to healthcare workers globally in partnership with UCSF Benioff Children’s Hospital, a career highlight she takes immense pride in. 

Steve Olenski Steve Olenski, The CMO Whisperer

Steve Olenski possesses a career journey that's been as dynamic as it has been impactful. From his early days as a creative director in the agency realm to assuming pivotal senior marketing roles on the brand side with esteemed companies like Oracle, he has consistently navigated diverse landscapes. As a seasoned journalist, Steve has contributed significantly to major publications, including Business Insider and Forbes, where he dedicated a decade to sharing his insights. He earned the moniker " The CMO Whisperer, " recognized for his unparalleled depth of experience and his remarkable ability to build trust with Chief Marketing Officers (CMOs) of global giants, he earned the moniker "The CMO Whisperer."

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