Pivot Masterclass w/ Richard Collins
- Pivot Masterclass w/ Richard Collins Evergreen Podcasts 37:26
Richard Collins, serial entrepreneur and founder of C Squared Technology, discusses the art of the startup pivot and mastering the challenges and opportunities in the recruitment advertising industry. He shares his experience with building a platform that connects job boards and employers, focusing on delivering qualified applicants. Richard emphasizes the need for a shift from quantity-based metrics like cost per click to quality-based metrics like cost per qualified applicant. He also highlights the importance of community-building and reinvention in the job board industry. Richard also discusses the funding and Growth plans for C Squared Technology.
Checkout his recent post on the move: https://www.cvwallet.com/post/our-journey-from-smart-cvs-for-jobseekers-to-solving-recruitment-advertising-for-the-ai-age
Chapters
00:00 – Introduction and Background
04:10 – From CV Wallet to C Squared Technology
08:59 – The Role of Blockchain in the Industry
10:36 – Pivoting and Adapting to the Changing Market
12:24 – Tips for Startups Facing a Pivot
13:39 – Shifting from CPC to Qualified and Interested Applicants
19:38 – The Disconnect Between Traffic and Quality
22:04 – The Role of C Squared Technology in the Job Board Ecosystem
26:36 – Building a Platform and the Future of C Squared Technology
33:00 – Reflections on the Changing Landscape of Tech Startups
36:40 – Funding and Growth Plans for C Squared Technology
Keywords
Richard Collins, Beverly Collins, C Squared Technology, ClickIQ, Indeed, IndeedIQ, recruitment advertising, job boards, qualified applicants, cost per click, cost per qualified applicant, platform, community-building, funding, growth plans, Appcast, CV Wallet
