1. Episode 94: Sandra Long & Her Book, LinkedIn for Personal Branding: The Ultimate Guide John M Jaramillo 55:08

Episode 94: Sandra Long & Her Book, LinkedIn for Personal Branding: The Ultimate Guide

ABOUT SANDRA

Sandra is a leading global independent LinkedIn consultant, instructor, speaker, and author. She is the author of the best-selling book, LinkedIn
for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. Her company is Post Road Consulting, and her speaking clients include sales teams, companies, executives, event organizers, HR teams, universities, and
associations. Sandra is a professional member of the National Speakers Association and a Certified Virtual Speaker. She lives in New Hampshire and loves the outdoors and spending time with family.

CONVERSATION HIGHLIGHTS

  • The importance of personal touch when it comes to LinkedIn.
  • The critical foundation of being a good thinker, not just a good learner.
  • Even with no examples of what someone
    like you can do, you can set the standard.
  • The common traits that exist in both teaching and sales.
  • What being the “new girl” can teach you.
  • Why being a thought leader might not mean what you think it means.
  • “Positioning yourself includes your profile, your network, and your content, all together.”
  • Why you want to be like the orange fish.
  • Why personal branding is an ongoing process.
  • How do your values come through on your LinkedIn profile?

The MAIN QUESTION underlying my conversation with Sandra is, How are you crafting your personal branding, itemizing the pieces of your strengths and values, incorporating them into your story?

FIND SANDRA

LinkedIn – Full Podcast Article:

VIDEO TIME STAMP

00:00 – Guest – Sandra Long

00:49 – Introduction & Bio

02:31 – Who are you today? Can you provide more information about your work?

04:26 – Changes in Sandra’s field during the COVID-19 Pandemic.

07:47 – How did your path into your
career look like, and what did it look like up until now?

08:59 – Sandra’s jump from sales to
LinkedIn consulting, writing, etc.

16:40 – How does the work you’re doing today reconcile to who you were as a child?

17:51 – What does leadership mean to you?

18:52 – What Thought Leadership can mean

24:23 – What the proliferation of AI might mean for LinkedIn

26:59 – Can you introduce us to the book we’re discussing?

31:45 – General Overview of Book / Breakdown of Chapters

45:49 – What lessons have you taken away from the book?

47:10 – What’s next for your writing?

48:25 – What book has inspired you?

49:20 – What are you up to these days? (A
way for guests to share and market their projects and work.)

This series has become my Masterclass In Humanity.
I’d love for you to join me and see what you take away from these conversations.

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John M. Jaramillo Leadership Performance Coach

John M. Jaramillo is founder and leadership performance coach and consultant at Coach It Out, LLC.

In that capacity he helps clients throughout the organizational hierarchy break through to their next level of leadership performance and effectiveness. Clients realize just how much more of their abilities, experiences, and goals they can bring to the table. His professional experience in the public and private, profit and non-profit sectors allows him to transfer lessons across business industries, organizational structures, and leadership needs.

In addition to coaching, he enjoys writing, presenting and speaking on leadership branding and design as well as hosting two podcasts -- The Book Leads: Impactful Books For Life & Leadership and Mindset Talks: Life Beyond The Checkboxes.