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January 19th, 2025

E131. Why Your Marketing Fails: Marketing Like a Michelin Star Chef

  1. E131. Why Your Marketing Fails: Marketing Like a Michelin Star Chef Tech your Business Podcast 47:11

In this game-changing episode of Tech Your Business, marketing expert Merag Shahzad shows small business owners how to build a marketing strategy that actually works, using the same careful planning that goes into running a Michelin star kitchen.

Discover why randomly boosting posts won’t grow your business and learn how to create a proper marketing plan that brings real results.

Key topics covered:

* Why most Small Businesses waste Money on marketing

* How to pick the right marketing approach for your business – sales vs branding

* Smart ways to use AI in your marketing (and what tasks to keep doing yourself)

* The four C’s of successful marketing: Content, Consistency, Community, and Culture

* Why you need to stick with your marketing plan for at least one year

* How to choose the right marketing channel for your personality

Get practical tips on:

* Finding your real target audience

* Building a marketing strategy step by step

* Making your marketing message stand out

* Using AI to save time without losing quality

* Creating content that connects with customers

Connect with Merag:

LinkedIn, TikTok, Instagram: @iammerag

Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.
The ‘Tech Your Business’ podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age.
But that’s not all – we’re also opening the floor to you, our listeners. If you have a compelling story about how Technology has transformed your business, or if you’ve navigated through cyber threats and want to share your experiences, we’d love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand.
With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and Growth.
Don’t miss an episode – subscribe today and uncover the full potential of your business and if you’ve got a tech story to share, reach out to us – you could be our next guest.
Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let’s explore the power of technology together.

Peter Banigo Entrepreneur & Podcast Host

I see myself as a very curious person and also a problem solver, This I believe is what led to my journey for almost a decade exploring different businesses in different industries.
My zone of genius has always been Technology and breaking down complex and this is all I do now, with my podcast - Tech your Business and also my business.

When I'm not doing that, I love to travel, read and take things apart (car, mobile phone, anything that catches my fancy).

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