Empowering Businesses with Precise Carbon Accounting for a Sustainable Future
- Empowering Businesses with Precise Carbon Accounting for a Sustainable Future Devin Thorpe 25:40
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Devin: What is your superpower?
Abdullah: Anyone who ever asks me a question about what’s my best ability or superpower, I can only think of one thing: something that’s helped me throughout my life since I was a young teenager growing up in Pakistan. It’s helped me throughout my life. It’s being persistent.
Reducing carbon footprints is more than a buzzword; it’s a critical step toward sustainability. Today’s episode featured Abdullah Choudhry, Co-Founder and Chief Impact Officer of Arbor, who shared how their groundbreaking Technology is reshaping carbon accounting.
Abdullah explained that traditional spend-based methods for calculating carbon footprints are often inaccurate, leading to misleading conclusions. Arbor’s innovative approach dives deep into the value chain, enabling businesses to measure carbon footprints with unprecedented precision. “Every business is just all about its products and services,” Abdullah said. “Being super accurate at a value chain level is how we’re going to change society and the Economy as a whole towards a lower carbon footprint.”
Arbor’s technology is already empowering companies, large and small, to design sustainable products from the ground up. Its self-service platform is a game changer, making advanced tools accessible to Small Businesses. Abdullah emphasized the importance of democratizing sustainability efforts: “We just want you to start on this journey with us, and we are willing to meet you wherever you are.”
This episode highlighted Arbor’s potential to drive transformative change, connecting sustainability practices with actionable data. For businesses looking to align with eco-conscious values, Arbor offers an affordable, practical solution.
In fact, to help me test the Arbor system, Abdullah’s colleague Omer Amar helped me analyze the insect protein-based dog food from Jiminy’s. The founder of the company, Anne Carlson, will be a guest on my show in a few weeks. In preparation, we ran Jiminy’s dog food through the Arbor system to confirm that the product has a significantly lower carbon footprint than a traditional, competing product.
tl;dr:
* Abdullah Choudhry shared Arbor’s cutting-edge tools for precise carbon accounting across product value chains.
* The discussion highlighted Arbor’s mission to democratize sustainability tools for small and large businesses.
* Abdullah’s personal journey illustrated the transformative power of persistence and creative problem-solving.
* Practical advice was shared on how to calculate carbon footprints using Arbor’s self-service platform.
* Abdullah encouraged listeners to adopt data-driven decisions for a sustainable future, emphasizing shared responsibility.
How to Develop Persistence As a Superpower
Abdullah attributes his success to persistence. By staying determined, even when resources were limited, he tackled challenges head-on, achieving goals others might have abandoned.
As a Pakistani student in the U.S., Abdullah faced steep tuition costs. Unable to cover $35,000 annually through jobs alone, he creatively combined science, engineering, and entrepreneurial skills. By helping a friend sell furniture in New York, Abdullah met his financial needs, demonstrating persistence paired with ingenuity.
Tips for Developing Persistence:
* Use first principles thinking to clarify your goals and decisions.
* Learn from failure; treat it as a stepping stone for Growth.
* Stay open to new information and adapt when logic or evidence suggests a better path.
By following Abdullah’s example and advice, you can make persistence a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Abdullah Choudhry (he/him):
Co-Founder & Chief Impact Officer (CIO), Arbor
About Arbor: Arbor is the world’s most accurate carbon accounting platform. With a combination of proprietary data and client business data, Arbor quickly and accurately calculates the carbon impacts of products, assets, and supply chains.
Website: arbor.eco
X/Twitter Handle: @Arbor_eco
Biographical Information: Abdullah is a Co-founder and the Chief Impact Officer at Arbor. Holding a BSc in Mechanical Engineering from Kansas State University and an MSc in Mechanical and Manufacturing Engineering from the University of Calgary, Abdullah brings a robust academic foundation to his role. With a wealth of international experience, he has established himself as a prominent sustainability engineering researcher, contributing significantly to the field. Abdullah has taken the role of the lead researcher for Arbor, spearheading essential aspects, including data methodologies and calculations, certifications, compliance measures, comprehensive white paper reports, and insightful data analysis. He champions Education and awareness of best practices and technologies for sustainable Finance through industry conferences, white papers, and roundtables.
X/Twitter Handle: @AbdullaChoudhry
Linkedin:.linkedin.com/in/abdullah-choudhry-85b34ba7/
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