Crickets for a Sustainable Future: Jiminy's Revolutionizes Dog Food
- Crickets for a Sustainable Future: Jiminy's Revolutionizes Dog Food Devin Thorpe 25:21
tl;dr:
* Anne Carlson shares how Jiminy’s reduces the carbon footprint of dog food using cricket protein.
* Jiminy’s combines sustainability and nutrition, offering dogs a healthy, eco-friendly alternative to traditional diets.
* Anne’s Crowdfunding campaign success underscores the potential of innovative approaches to pet food.
* Her superpower, relentless problem-solving, drives her success in tackling business and personal challenges.
* Anne’s story inspires action for sustainability, creativity, and making a positive impact.
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Devin: What is your superpower?
Anne: I don’t know that I would ever say that I had truly a superpower. (14:50) What I think I do have is when there is a problem, I have to solve it.
Dog food is going green, thanks to Anne Carlson and her groundbreaking company, Jiminy’s. By replacing traditional animal proteins with cricket protein, Anne has not only created a superfood for pets but also a solution to reduce the environmental impact of pet nutrition. “It’s like flipping a switch,” Anne explained. “One day, you’re feeding your dog something traditional and unsustainable. The next, you’re using Jiminy’s—less land, less water, and almost no greenhouse gases.”
Cricket farming is remarkably efficient. Anne highlighted that an acre of land used for crickets can yield 65,000 pounds of protein annually, compared to just 265 pounds from chickens. Plus, crickets require significantly less water, a vital factor as global resources become scarcer.
Not just eco-friendly, Jiminy’s products are a boon for canine health. “Insect protein is packed with medium-chain fatty acids, antimicrobial peptides, and chitin,” Anne noted. “It helps dogs with allergies, gut health issues and even boosts immunity.”
Jiminy’s also recently completed a successful crowdfunding campaign on SMBX to raise working capital, a move Anne described as “an experiment.” Reflecting on the process, she noted the potential for even greater success with more effort on social media and outreach.
Anne’s journey began with a pivotal conversation with her daughter about climate change, sparking her mission to make a difference. Today, Jiminy’s is not just feeding pets—it’s paving the way for a more sustainable planet.
How to Develop Relentless Problem Solving As a Superpower
Anne’s superpower is her unwavering drive to solve problems, fueled by curiosity and determination. “When there is a problem, I have to solve it,” she shared. Her passion for connecting the dots through research and science has driven her to create innovative solutions, from Jiminy’s to personal projects.
Anne tackled a personal challenge when she and her husband renovated a cabin in the Sierra foothills. Starting with limited resources and an empty shell, they creatively repurposed materials from remodeled Bay Area homes, constructing a unique space that blended sustainability and affordability.
Tips for Developing Relentless Problem Solving:
* Ask Questions: Dig deep to truly understand the problem.
* Stay Curious: Keep your mind open to unexpected solutions.
* Embrace Research: Dive into the details to uncover opportunities.
* Persist: When obstacles arise, explore alternative paths.
By following Anne Carlson’s example and advice, you can make relentless problem-solving a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Anne Carlson (she/her):
Founder & CEO, Jiminy’s, Inc.
About Jiminy’s, Inc.: Jiminy’s is disrupting the pet industry, fighting climate change as we feed our pets. We make sustainable dog food and treats using a novel protein source – insect protein! Jiminy’s products nourish our pets and promote long-term stewardship of the earth.
Website: jiminys.com
Company Facebook Page: fb.com/jiminysforpets
X/Twitter Handle: @jiminysforpets
Instagram Handle: @jiminysforpets
Other URL: thesmbx.com/app/auction/Jiminy’s
Biographical Information:
Meet Anne Carlson, founder of Jiminy’s and the “Cricket Queen” of sustainable pet food! Combining her love for dogs and the planet, Anne revolutionized pet nutrition with cricket protein, crafting award-winning, eco-friendly treats and kibble. Under her leadership, Jiminy’s has earned accolades like the 2024 Pet Innovation Award and recognition from Pet Age Magazine and Pet Product News. A former corporate exec and entrepreneur, Anne holds degrees from Wash U and NYU. She lives in Berkeley, CA, with her family, including her dogs, Tuco and Timber, who inspire her mission to create a better future—one bite at a time.
Personal Facebook Profile: fb.com/anne.t.carlson
Linkedin: linkedin.com/in/annetcarlson
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