B2B doesn’t have to be boring! Remember you’re not talking to robots!

Hannah welcomes back Victoria Taylor, a Digital Marketing Consultant and founder of Victoria Taylor Marketing. 

They share strategies for small businesses marketing to other businesses that are anything but dull. 

Victoria and Hannah emphasise that, even if your target audience is an organisation, your marketing is still part of a one-to-one, person-to-person conversation. 

They also encourage listeners to let their brand’s personality shine through their content and establish authority without sliding into encyclopedia territory. 

Key Takeaways: 

• Focus on values-forward marketing 

• Thought Leadership – how do you add value to your community? How did you become the expert. 

• Be specific – focus in on your Ideal Client

Want more from Victoria?

http://www.victoriataylormarketing.com 

Ready to find your marketing north star?

Take the guesswork out of your marketing strategy with free resources tailored to your unique business journey. Take the free Marketing Compass Quiz today → https://www.showingupsolo.com/quiz 

Want to know more about the Set Up For Success program designed by Showing Up Solo founder, Hannah? 

Head over to → www.setmeupnow.ca 

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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022.  Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to showingupsolo.com to learn more.