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Virginia ElderCreating Online Content Beyond Algorithms – Maintaining Authenticity Over Time | Doug Cunnington | Ep 59

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1. Creating Online Content Beyond Algorithms – Maintaining Authenticity Over Time | Doug Cunnington | Ep 59 Virginia Elder 56:35

For those of us who gag a little at the phrase “consistency is key,” Doug Cunnington joins me this episode to offer strategies in sustainably creating content without succumbing to Burnout. He provides a refreshingly honest take on the potential pitfalls of creating content solely for algorithms and underscores the significance of self-awareness in avoiding unintended content paths.  

As Doug discusses his exploration of early Retirement lifestyles, he provides invaluable advice for those planning a fulfilling life beyond work. Join us for this episode, packed with insights for entrepreneurs, content creators, and anyone interested in Financial Independence. 

He candidly discusses the challenges of updating content while stepping away from course creation after a decade-long run, sharing the pivotal moments that led to a strategic business pivot. With a PMP-certified project management background, Doug reveals the art of continuous improvement in course launches, drawing parallels to podcasting through experimentation and creative integrity. His experience highlights the balance between data-driven decisions and preventing burnout by staying true to personal interests. 

(00:01) Creating and Marketing Online Courses 

(11:48) Building Trust Through Podcasting 

(16:53) Developing Trust and Authenticity in Content 

(31:45) Navigating Business Evolution and Failure 

(42:00) Sustainable Growth Through Iteration and Experimentation 

(51:13) Avoiding Burnout and Maintaining Consistency 

(54:47) Exploring Retirement Lifestyle and Activities 

Podcast-specific advice, direct from the host of Mile High FI and The Doug Show, followed by action steps to help you implement: 

Being genuine helps filter your audience naturally, attracting those who resonate with your personality. 

• Be yourself in your content and share personal anecdotes. 

• Embrace your quirks and unique traits as strengths. 

Don’t treat content too preciously and be open to testing different podcast formats, as it allows for creativity and adaptation to audience preferences. 

• Test different episode structures, such as solo episodes, interviews, panel discussions, or live recordings to find what resonates best with your audience. 

• Consider using AI tools to brainstorm catchy, results-driven titles. 

Find ways to maintain consistency while avoiding burnout.  

• Develop a content schedule that aligns with your energy levels and interests. 

• Use live streams to reduce the pressure of editing and increase audience interaction. 

Long-form content and the power of storytelling are underscored as effective methods to build trust and engagement with listeners. 

• Create long-form content that allows for deeper exploration of topics. 

• Use personal stories and experiences to engage your audience. 

• Foster a sense of community by interacting with listeners and incorporating their feedback. 

Follow Doug Cunnington: 

https://dougcunnington.com/ 

Mile High FI 

The Doug Show 

YouTube @DougCunnington 

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com  

You’ll find equipment & software recommendations, downloadable templates, and podcasting how-to videos at www.PodcastAbundance.com/resources  

Watch everything on YouTube @PodcastingForFinancialPros  

Follow Virginia Elder on social media:  
LinkedIn  
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To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com  

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.