EP286 Aligning Teams with Customer Centric OKRs with Josh Seiden
Aligning Teams with Customer-Centric OKRs with Josh Seiden
EP286 of PROFIT With A Plan Podcast
Guest: Josh Seiden, co-author of Who Does What By How Much? A Practical Guide to Customer-Centric OKRs
Host: Marcia Riner, Business Growth Strategist – Infinite Profit®
Episode Length: ~35 minutes
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Episode Summary
In this episode of Profit with a Plan, Marcia speaks with Josh Seiden, a leader in customer-centric strategy, about leveraging Objectives and Key Results (OKRs) to align team efforts with customer needs. Josh shares how OKRs create Clarity, empower teams to prioritize effectively, and ensure measurable customer impact.
If you’ve ever felt your team is working hard but on the wrong things, this episode will provide actionable insights and strategies to refocus your organization on what truly matters.
Key Discussion Points with Timestamps
[00:01:18] What Are OKRs?
Josh explains OKRs: Objectives are clear goals, and Key Results measure progress towards those goals.
Example: Cleveland Clinic’s goal to be "the best place in the world to receive health care" and the measurable steps to achieve it.
[00:03:51] Josh’s Journey from Software Design to Consulting
How Josh evolved from a designer to a consultant focused on team alignment and strategy.
Realizing that collaboration and organizational alignment are critical to success.
[00:06:00] The Problem with Top-Down Leadership
Leadership’s disconnected goals can lead to wasted effort and frustration.
How OKRs bridge the gap between leadership vision and team execution.
[00:09:35] Building Customer-Centric OKRs
Why understanding customer behavior is critical to setting meaningful objectives.
OKRs focus teams on outcomes that create value for customers and the organization.
[00:13:12] Applying OKRs in Small and Large Organizations
OKRs aren’t just for big companies—they can align teams in startups, nonprofits, and enterprises.
Using OKRs for both visionary goals and day-to-day operations.
[00:16:44] Measuring Success with Key Results
Outcomes must reflect a change in customer behavior.
Example: Increasing average shopping cart size to establish a premium brand.
[00:20:00] Overcoming Common OKR Challenges
OKRs fail when they lack clarity or buy-in from teams.
The importance of setting meaningful objectives and engaging employees in problem-solving.
[00:23:30] Empowering Teams Through Creativity
OKRs provide strategic guidance without dictating specific actions, unlocking employee creativity.
Encouraging teams to take ownership of achieving results.
[00:30:51] Implementing and Adjusting OKRs
The importance of regular check-ins to track progress and recalibrate strategies.
Using OKRs as both a goal-setting framework and a way of working.
Key quote: “Every organization wants to get better, but OKRs help define what ‘better’ means.”
Josh Seiden has shared some incredible strategies for using OKRs to bridge the gap between leadership goals and actionable team efforts. Remember, it’s not just about working harder—it’s about working on the right things that create measurable value for your customers and your company.
If you’re ready to dive deeper into this transformative framework, check out Josh’s book, Who Does What By How Much?, and take advantage of the free OKR Repair Kit at OKR-Book.com.
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This episode is sponsored by Infinite Profit ® —We don’t just talk profit — we deliver it! Is your business ready for explosive growth? Visit https://www.InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
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Grab Your Free Resource:
Feeling like you’re doing everything right but still not seeing the results you want? It might be time for a fresh perspective. That’s why we’re offering a Free Growth & Marketing Audit. In one powerful session, we’ll uncover opportunities to drive real growth for your business. Ready to make an impact? Visit profitbooster.biz and let’s get started!
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About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
