1. #964 Improve Landing Page Content Lorraine Ball 1:31

You’re spending a lot of resources to drive traffic. But are you converting traffic to prospects?

If you’re not getting people to fill out your conversion forms there are a few things you can do to improve the effectiveness of those pages

1. Don’t oversell avoid bloated adjectives like awesome and amazing. Just stick to the facts.

2. While we’re on the subject of facts, back up what you’re saying with real proof. It gives you tremendous credibility

3. Use video to complement the images and text on the page. We are living in a video age

4. Add testimonials. Nothing gives you credibility like someone else saying just how great you are

5. Consider limited time offers create that sense of urgency

Want to learn more?  Check out: RANDOM STRANGERS TO RAVING FANS 

Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com