This time of year, we always start thinking about the holidays and holiday marketing.  That’s why I was so excited to chat with Caroline Balinska on holiday marketing.  Here are 5 key points from my conversation with Caroline

1. Plan in advance: One of the biggest mistakes businesses make is not planning holiday campaigns early enough. Starting at least three months in advance to set up social media posts, emails, and design imagery is not too early

2. Focus on relevant holidays: Not all holidays are relevant to every business. It’s important to pick holidays that align with your products. For instance, World Animal Day is more relevant for pet-related products than Valentine’s Day.

3. Stand out with unique content: For holiday campaigns, businesses should create fresh and themed content, including new imagery and emotional trigger words that resonate with their target audience.

4. Leverage post-holiday opportunities: Businesses can continue benefiting from holidays even after they pass by extending promotions or using SEO strategies like Pinterest for long-term visibility.

5. Budget for ads: Caroline advises putting ad budget behind special event days, especially niche holidays, to maximize marketing.

Learn more:  moreclientslesshustle.com

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LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com