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September 12th, 2024

#1056 – Have a Vision for Your Business | Jackson Calame

  1. #1056 - Have a Vision for Your Business | Jackson Calame Lorraine Ball 11:26

I enjoyed chatting with Jackson Calame about the importance of having a clear vision for your business. Here are some key takeaways:

  1. Vision Beyond Profits: Jackson emphasizes that a business vision should go beyond just making profits. He talks about creating a balance between personal well-being and professional success and highlights his mission to bridge the economic gap between North and South America.

  2. Thriving vs. Surviving: Jackson distinguishes between a survival mentality and a thriving mentality. Instead of just reacting to problems, thriving involves focusing on solutions and being your best self to achieve the best results.

  3. Power Branding: Becoming a market leader, or a “power brand,” isn’t about being better than others but about being the best version of yourself. Jackson shares the importance of having a strong support system, much like Batman has Alfred, to handle the technical details and allow business owners to focus on their strengths.

  4. Tools and Mechanics: He advises entrepreneurs to focus less on the specific tools and more on finding the right experts to help build their brand. It’s about having the right team in place to support and elevate the business.

  5. Language and Mindset: The language we use shapes our mindset. Jackson and Lorraine discuss the power of words and how shifting from controlling language to more empowering language can improve Relationships and business outcomes.

If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/

LORRAINE Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com

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