Finally! An Accountant Explaining What the Numbers Really Mean

Finally! An Accountant Explaining What the Numbers Really Mean 27:12

Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.

Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key signals.

With over 20 years helming his firm Universal Accounting, Knecht also shares branding tips and his book “In the Black: 9 Principles to Make Your Business Profitable.” One principle: abundance and gratitude lift all entrepreneurial boats, so avoid scarcity mindsets.

Knecht's parting wisdom? “If it's about accounting, it is universal.”

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

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