SEO (Search Engine Optimization) is an essential tool for any business wanting to advance in the digital age. It can help your business get more online visibility, drive more website traffic, and improve your search engine rankings. 

However, SEO is not as mystical or magical as most business owners perceive, and you don’t have to play around with some SEO gods to get the results. SEO is a practice that helps you rank on google, and keywords are a huge part of it. When you place the keywords in the right place, you can win, and with just that, you have done 60% of SEO. Don’t overthink it.

Join this conversation with Kyle Roof as he shares simple SEO strategies you can implement to increase your online visibility and tips on how to build your business beyond you. Kyle is an American living in Thailand best known for his SEO skills. He has dedicated his life to helping business owners and marketers overcome common SEO challenges using scientifically proven SEO methods. Kyle is the Page Optimizer Pro inventor, built on more than 400 scientific tests he has conducted.

Over the years, Kyle has developed a fine-tuner method to test whether single variables are ranking factors in Google’s algorithm. This method was officially granted a patent in 2020, validating Kyle’s technique and distinguishing him from all the SEO professionals. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000 + SEO professionals who test and prove cutting-edge SEO techniques. Many SEO Professionals and business leaders follow Kyle’s SEO techniques and discoveries. He has been featured in many publications and is a rigorous speaker in SEO and SEO testing at conferences and worldwide.

Let’s jump in!

Key Highlights From The Show:

[00:01] Episode intro and a quick bio of the guest; Kyle Roof

[02:22] Kyle’s career background and his entrepreneurial journey  

[05:42] Kyle’s exit plan and how he sold his high-voltage SEO agency 

[08:41] How Kyle turned their company into a product for sale 

[11:02] The challenges that Kyle faced in replacing himself from his company 

[15:30] Critical SEO strategies you should know as an entrepreneur 

[17:37] How to come up with the keywords for an SEO 

[20:58] What the Page Optimizer Pro (POP) offers in the SEO space

[22:01] Why POP exists and how it’s different from Kyle’s previous agency 

[26:41] Key lessons that Kyle has learned from his entrepreneurial journey 

[33:10] Why Kyle moved to Thailand and the community they have built

[35:01] Kyle’s one recommendation for entrepreneurs 

[39:09] How to reach out and connect with Kyle 

[39:19] Ending the show 

Notable Quotes:

• Replacing yourself in your business allows you to build something beyond yourself.

• The top four places to put a keyword are in the URLs, page title, title tag (H1), and paragraph tags.

• If you can properly optimize for primary keywords, you can win for secondary keywords.

• Don’t stop people from giving you Money; give them the opportunity to pay you the most they want to pay. 

• If you can acknowledge your mistake and that somebody else can do better, you can put yourself in a better situation.

• When people are making decisions on partnerships or JVs, the people they will go to first are those around them, so be active and present. 

Connect With Kyle Roof:  

Website: https://kyleroof.com/ 

LinkedIn: https://www.linkedin.com/in/kyle-roof-411166a4 

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I am a French national who left France at 23, and spent 20 years in South-East Asia, before relocating to Finland in the summer of 2019.

​My professional background is in market research and advertising, where I ran small businesses of up to 150 people across 3 countries.

I've always cared more about others than about myself. I've developed a passion for coaching, mentoring, advising, and training people throughout the years. Combined with my entrepreneurial mindset, becoming a coach to entrepreneurs just made sense.

Today, I combine my experience and expertise to unlock entrepreneurs from situations they create when they become the bottleneck in their business.