One of the biggest transformations in my career came when I went from trying to sell people with my writing, to trying to help them.

Helping people understand whether a product or service is truly right for them creates long-term trust. So does helping them even when they don’t buy from you.

Not only is this more effective, but my work is part of my life. My soul doesn’t magically leave my body during the workweek. And it is fulfilling to help people – both morally and financially.

So when I read this lesson in a podcast guest application, it struck a chord – “Clear, simple language can cut through the noise and drive results.” I knew I wanted to sit down with the man behind it, and see what we can learn from him.

I talked to Dr. Yaniv Zaid, CEO, The Art of Persuasion [https://www.persuasion.co.il/en/], and author 11 books (most recently The 21st Century Sales Bible [https://www.barnesandnoble.com/w/the-21st-century-sales-bible-yaniv-zaid/1142120003]).

Stories (with lessons) about what he made in marketing

• Clarity is powerful for persuasion
• Understand cultural nuances
• Turn failures into learning opportunities
• Effective storytelling is a tool for persuasion
• Be Batman, because nobody is really Superman
• Positive messages win over more people than negative messages

Discussed in this episode

Join us for Get Productive With AI – November 20th at Noon EST. No cost to attend. See the 7 principles we'll be teaching and register at MeclabsAI.com/GetProductive

Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain [https://marketingexperiments.com/value-proposition/surprising-wins-from-2009-using-insights-from-an-uncertain-Economy-to-drive-302-Growth]

Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113) [https://marketingsherpa.com/article/interview/global]

Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (podcast episode #92) [https://www.marketingsherpa.com/article/interview/brand-lessons]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.