The Artificial Intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend.

But, according to my most recent guest, more importantly – AI boosts revenue.

To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, CEO, Eric Javits [https://ericjavits.com/].

Eric Javits had $15 million in revenue last year and is tracking to hit $18 million this year.

Markovic manages a team of 10 with a three- to four-million-dollar marketing budget, along with a worldwide vendor ecosystem.

Lessons from the things he made

• Data wins
• AI boosts revenue
• Sustainability sells
• Funnels = profits
• Retention over acquisition
• Sell outcomes, not products

Discussed in this episode

Learn how to craft an Offer Value Proposition in our April 24th session of MEC200: Design Your Offer [https://join.meclabsai.com/design-your-offer]. Join us at 1 pm EDT for a live online, interactive session (from MeclabsAI, MarketingSherpa’s parent company).

Conversion Rate Optimization: 3 effective marketing strategies explained by the marketers who created them [https://marketingsherpa.com/article/case-study/conversion-rate]

MarketingSherpa Customer Satisfaction Research Study [https://www.marketingsherpa.com/freestuff/customer-first-study]

Online Business Strategy: Steps marketers took to create powerful marketing funnels with Google, Amazon, and Facebook [https://marketingsherpa.com/article/case-study/online]

Help, Don’t Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.