The New Era of NIL in College Sports – Get Brand Deals as a Student Athlete | Chris Aumueller
- The New Era of NIL in College Sports - Get Brand Deals as a Student Athlete | Chris Aumueller Tanner Lytle & Wyatt Carson 46:51
In this episode of the Decentralized Opportunity Podcast, Tanner is joined by Christopher Aumueller, the founder of FanWord. They discuss the name, image, and likeness (NIL) industry and how FanWord helps athletes monetize their brands. Christopher shares the origin story of FanWord and emphasizes the importance of authenticity and storytelling in building athlete brands. They also discuss the realistic goals and benefits of using NIL products and the role of AI in FanWord's products. Finally, they explore the unique aspects of building a business in Nebraska and the supportive community in the state. The conversation explores the importance of building Relationships and community in the business world. It emphasizes the value of tight-knit relationships and the support they provide. The conversation also discusses the balance between learning from successful individuals and having access to them regularly. Additionally, it highlights the significance of surrounding oneself with peers who are facing similar challenges.
Takeaways
 • The NIL industry allows college athletes to monetize their name, image, and likeness, which was previously prohibited.
 • FanWord helps athletes build their personal brands and maximize opportunities in the NIL space.
 • Authenticity and storytelling are key in building athlete brands and connecting with fans.
 • Building a brand and monetizing it takes time and effort, but it is possible for all athletes.
 • AI can be a valuable tool in simplifying and speeding up work processes, but it should complement human work rather than replace it.
 • Building a business in Nebraska offers access to a supportive community and valuable connections. Building strong relationships and a supportive community is crucial in business.
 • Tight-knit relationships provide valuable support and assistance in times of need.
 • Access to successful individuals may be limited, but their advice can still be valuable.
 • Surrounding oneself with peers facing similar challenges allows for shared experiences and problem-solving.
Chapters
 1. Introduction and Overview
 2. Understanding NIL and the NIL Industry
 3. FanWord's Role in the NIL Industry
 4. The Origin Story of FanWord
 5. The Value of Storytelling in Building Athlete Brands
 6. Realistic Goals and Benefits of Using NIL Products
 7. The Importance of Authenticity in Building a Brand
 8. The Role of AI in FanWord's Products
 9. Lessons Learned and Pitfalls in Entrepreneurship
 10. The Unique Aspects of Building a Business in Nebraska
 11. Building Relationships and Community
 12. Surrounding Yourself with Peers
Follow and learn more about FanWorld:
https://www.fanword.com/
https://www.facebook.com/FanWord/
https://twitter.com/fanword
https://www.instagram.com/fanword/
https://www.linkedin.com/company/fanword/
Into music by dreamscape369
https://www.youtube.com/@dreamscape369/featured
https://www.instagram.com/dreamscape369/
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