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September 3rd, 2019

Are You Starving For Attention

  1. Are You Starving For Attention Tony Chapman 5:43

 

Attention is the oxygen of all human endeavour. Attention breathes life into any exchange of ideas, or transfer of knowledge. We can’t parent, teach, inspire, motivate, mentor, sell, collaborate, add value or lead without it. Yet today most brands, ideas, content and even resumes are starving for attention.

Why? Too much and too many are competing for a finite amount of time and money.

Tony Chapman, legendary marketer and top ranked keynote speaker tells you what you can do to be heard.  He challenges you to be a ‘Yoda’.  To stop telling your story and become part of the story of the people you want to engage.  

In a world of infinite choice you don’t matter unless you matter to them. To do so you must map out their journey – and every consumer and customer is on one, and then demonstrate how what you offer will help them get to where they want or need to go.

Learn how to map out their journey and then demonstrate how you play a transformative role. In doing so, you have their attention and you can have a fair exchange of value. If you don’t you stay transactional and what you offer is quickly commoditized.

 

To hear Tony Chapman’s keynote, on getting heard in the age of noise, click here

 

 

Tony Chapman Host of Chatter that Matters - Radio and Podcast

Tony Chapman hosts the popular radio show and podcast "Chatter that Matters." Each week, Tony shares a story of someone who has overcome circumstances to chase their dreams and change their world and ours for the better. Tony's guests have included Nobel Peace Prize Nominees, Time Magazine's Hero of the Planet, National Geographic Explorer of the Year, Grammy, Emmy and Tony Award Winners, Gold Medalists, NY Times Best Selling Authors, Leaders from all Walks of Life, Warriors for Humanity and people you have never heard of, but their stories need to be shared.

Chatter that Matters is ranked by Listen Notes in the top 1% of most popular podcasts worldwide and enjoys a 5-star rating on Spotify and 4.8 out of 5 on Apple.

Chapman has been inducted into the Marketing Hall of Legends and the Canadian Advertising and PR Hall of Fame, cementing his status as a true industry icon. He has also inspired audiences worldwide, having spoken in China, Brazil, Poland, Scotland, Spain, the United Kingdom, Mexico, and North America.

As he says at the end of every podcast - It's Tony Chapman, Let's Chat Soon.

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