How to Nurture Customers and Increase Retention
https://50andwisercoaching.com/ In this episode of the Building Profitable Relationships podcast, Yvonne A Jones, Founder and Podcast Host, discusses the Nurture Pillar, which is part of her 3-Pillar System for creating strong customer relationships. The Nurture Pillar focuses on fostering trust, loyalty, and engagement with clients and customers, with the aim of strengthening relationships, encouraging repeat business, generating referrals, and enhancing brand reputation.
The episode covers the importance of nurturing relationships, citing a study by Harvard Business Review which states that customers with great experiences spend 140% more compared to those with poor experiences. It also highlights the importance of customer retention, with a study by Bain & Company showing that a 5% increase in customer retention correlates with a 25% increase in profit.
The episode further delves into the following areas:
Building Trust: Emphasizing the need for transparency, consistency, and active listening to establish trust with customers.
Personalization and Customer Engagement: Discussing the importance of personalized communication and customized product/service offerings for enhancing customer experience.
Proactive Support and Customer Success: Exploring the significance of anticipating customer needs, prioritizing customer feedback, and celebrating customer success for long-term loyalty.
Yvonne also shares practical ways for small business owners, entrepreneurs, and coaches to nurture customer relationships, such as using social media, personalizing communication, offering value-added content, understanding customer personas, providing exceptional customer service, using email marketing, sending newsletters, maintaining a business blog, and offering loyalty rewards.
Yvonne A. Jones is The Relationship Building Strategist & Coach, Best-Selling Author, International Speaker and Podcast Host of "Building Profitable Relationships."
Yvonne provides mature women business owners and professionals with a comprehensive solution to boost their profits without the need to become marketing experts. Utilizing her Profitable Relationship Building framework, Yvonne empowers her clients to increase their income and impact by developing and nurturing relationships paving the way for an efficient and thriving businesses.
Yvonne’s unwavering commitment to exceptional customer service and the customer experience has garnered her recognition on HuffingtonPost.com as one of the "Top 100 Most Social Customer Service Pros on Twitter to Follow" and on GetApp.com as "One of the Top 15 Most Influential Customer Service Experts to Follow on Twitter." In 2018, 2021, and 2023, Alignable honored Yvonne as Small BusinessPerson of the Year for her areas.
Yvonne treasures her Florida Lifestyle, which provides her with the opportunity to embrace her passion for Gardening and immerse herself in the vibrant beauty and diversity of flowers and shrubs that surround her.
Living by her mantra, "Focus on relationships; the Money will follow," Yvonne A. Jones demonstrates heartfelt and genuine dedication to her clients, inspiring them to cultivate meaningful connections and achieve lasting success.
Previous video: https://www.youtube.com/watch?v=fMHOeDDVuVE
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