- Gerry Lantz - Stories That Sell Behind The Numbers 26:47
Dave Bookbinder goes Behind The Numbers with Gerry Lantz, Founder of Stories That Sell.
In this episode we discuss the power of stories in marketing and branding.
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Dave is on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise and to validate what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
Dave is a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
Dave is also the host of Behind The Numbers, the business talk show that digs deeper to understand what matters most in business. The show is enjoyed in 74 countries and ranks in the top 3% of all programs globally.