Customer-Centric Marketing
- Customer-Centric Marketing Diane Helbig 39:11
Welcome to another insightful episode of “Accelerate Your Business Growth” with your host, Diane Helbig. Today’s episode is all about scalable strategies to win customers, featuring the acclaimed MarTech expert and CEO of McGaw.io and UTM.io, Dan McGaw. Dan shares
invaluable advice for small business owners on carving out a niche in content marketing, navigating the competitive landscape with innovative approaches like direct mail, and the art of monetizing product features. We delve into effective marketing strategies for different product types, from door-to-door sales for local businesses to leveraging platforms like Product Hunt and AppSumo for SaaS products.
Dan emphasizes the importance of understanding customer needs, consistent content creation, and the critical role of tailored marketing strategies based on unique business strengths. Get ready to uncover practical tips on choosing the right tools, developing successful referral programs, and the power of customer feedback in driving product development. Plus, Dan offers listeners a free copy of his book, “Build Cool Shit,” to further enhance your marketing toolkit. Tune in as we explore these game-changing strategies with one of the industry’s leading
minds. Let’s dive in!
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of
Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.
Each episode of this podcast provides insights and Education around topics that are important to you as a business owner or leader. The content comes from people who are experts in
their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises
to explore the many ways Diane can help you improve your business outcomes and
results.
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