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Shopping for Baby Boomers

Baby Boomers bring a distinct blend of loyalty, practicality, and trust-driven behavior to the shopping landscape, which stands out as different to the digital-first habits of younger generations. In general, Boomers prefer physical stores for the human experience. They value courteous service and will abandon even favorite retailers if treated poorly. Boomers rely on a company’s reputation and customer reviews more than social media hype. Our Experts in this area of the site address shopping for everything from Health and wellness products, to basic everyday goods to Technology products.

At the same time, 80% of Boomers do research products online using search engines and retailer websites before making a purchase. Any of these online platforms need to be easy to navigate and offer secure transactions. This generation tends to be price-conscious and are more likely to look for sales, discounts and coupons before buying. Catalogs and direct mail still influence their purchasing decisions as Boomers appreciate the physical nature of these materials.