Finding the perfect blush as we age can feel like an endless hunt for the fountain of youth. Our skin changes, losing some of its natural plumpness and glow, and the products that once worked flawlessly may no longer deliver. Today, I’m sharing my two absolute favorite blushes for older women that do wonders for mature skin: BOOM Beauty and Laura Geller.

Quote of the day: “People don’t have to love you. But when you look in the mirror, you’d better love what you see.” Sheryl Lee Ralph

The reason that these BOOM Beauty and Laura Geller are some of the best blushes for older women is because they are made by women who are over 50 and understand the issues that come with age. In fact, both of these women were former makeup artists and thus they have experience and knowledge about how makeup should look and be on women’s skin.

As I’ve gotten older, I know that I’ve been trying to minimalize the time spent putting on makeup. Another factor is that if I put something on in the morning, I don’t want to have to reapply it throughout the day.

I’ve shared other articles about makeup as an older women if you want more information

• 10 Lipsticks reviewed for all-day power
• Makup tips for women over 50–from a makup artist
• Disappearing eyebrows

Why Even Wear Blush

Blush is like the cherry on top of your makeup routine—it adds life, warmth, and dimension to your face. As we get older, our skin can appear duller or more sallow, so adding a touch of color is one of the easiest ways to create a youthful, fresh-faced glow. But with age, we also face new challenges:

• Dry Skin: Many powder blushes can settle into fine lines or emphasize dry patches.
• Loss of Volume: With reduced natural fullness, it’s essential to place blush strategically to lift and sculpt the face.
• Desire for Simplicity: Who has time for complicated application methods? We want products that are easy to use and look fantastic.
• Stay put power: It’s annoying to have our makeup come off halfway through the day. No matter if I’m sweating or out and about, I want it to stay put.
• Non-toxic: At this stage of the game, I want to make sure there aren’t toxic ingredients in as much of my makeup as possible. While “clean” makeup can be subjective, both of these brands are free of parabens.

Boomstick Color by Boom! by Cindy Joseph

The Boomstick Color is a versatile, cream-based stick that’s designed to work with your skin tone rather than against it. Cindy Joseph, a former makeup artist and model, created the Boom line specifically for women embracing their natural beauty, making it a fabulous choice for older skin.

Why It’s Perfect for Mature Skin:

1. Hydrating Formula: This cream blush feels more like skincare than makeup. It glides on effortlessly and doesn’t cake or settle into lines.
2. Multi-Use: Not only does it work as a blush, but you can also use it on your lips and eyelids. Personally I’m not a fan of it as a lipstick because it doesn’t last on my lips all day, but I love it as one of the best blushes for older women.
3. No Brushes Required: Swipe it directly onto your cheeks and blend with your fingers. It’s easy, fast, and foolproof.

How to Apply:

• Lightly swipe the stick on the apples of your cheeks.
• Blend upwards and outwards with your fingers, following the natural contours of your cheekbones.
• While you don’t have to use a brush with the BoomSticks, you can. This is the type of brush that I use.

The result? A radiant, dewy finish that looks like your skin—only better.

Insider tip: If you have oilier skin or prefer a less dewy finish, lightly set the Boomstick with a translucent powder. This keeps everything in place while still allowing your natural glow to shine through.

The Con of Best Blushes for Older Women

As a realist, I believe there are pros and cons with everything in life. For the BOOMsticks, it is incredibly hard to read which shade is printed on the bottom of the stick.

Laura Geller’s Baked Blush-n-Brighten Cream-to-Serum Blush

Laura Geller has long been a favorite for women over 50, and her Baked Blush-n-Brighten line is no exception. While her classic baked blushes are fabulous, I prefer her newer cream-to-serum blush that takes the cake for mature skin. This innovative formula combines the blendability of a cream with the lightweight texture of a serum, creating a second-skin effect that’s hard to beat.

Why It’s Perfect for Mature Skin:

1. Silky Texture: The cream-to-serum formula melts seamlessly into the skin, giving you a soft, airbrushed look.
2. Skin-Loving Ingredients: Packed with antioxidants like Vitamin E and white tea extract, this blush nourishes your skin while you wear it.
3. Customizable Color: Available in several shades, you can choose a hue that perfectly matches your undertones. From soft pinks to warm peaches, there’s something for everyone.
4. Long-Lasting Glow: Unlike some cream blushes that fade quickly, this one stays put all day which is one of my essentials when thinking about the best blushes for older women.

How to Apply:

• Use your fingers or a stippling brush to pick up a small amount of product.
• Tap it onto the apples of your cheeks, blending upwards and outwards toward your temples.
• Layer for more intensity or keep it sheer for a natural look.

Insider tip: I use this over Laura Geller’s Baked Balance-n-Brighten Color Correcting Foundation mineral makeup which is amazing on my skin. I discovered this foundation after creating content for the brand over 4 years ago and I’ve never gone back to other foundations. I use the shade Fair and my mom uses the shade Porcelain.
In fact, my junior high school bestie even told me that she has been using it since I recommended it and absolutely loves it.

The Con of Best Blushes for Older Women

As with the BoomSticks, I believe everything has pros and cons. With the Laura Geller serum blush, the first couple of times using it, I felt like I had to twist it a bunch to get it started. Once there is blush on the end of the sponge, I only twist it for more about once a week.

Side-by-Side Comparison

For reference, I have been using the Laura Geller’s Poppy Peach and the Boomstick Golden Peach for the last 6 months.

Insider tip: Even though both brands talk about how you can use your fingers to apply these best blushes for older women, I prefer a brush like this.

How to Choose the Right Blush for You

Both products are fantastic, but your choice might depend on your specific needs:

• For Minimalists: If you love multitasking products and a quick routine, Boomstick Color is your best bet. They also have a Glo stick that doesn’t add color but does give a dewy finish.
• For Perfectionists: If you want a tailored shade and a long-lasting finish, Laura Geller’s cream-to-serum blush will deliver.

Personally, I alternate between the two blushes and find that I love them both equally.

Returns & Final Thoughts

Both brands have a return or exchange policy in case you don’t love the color or the product.

Blush isn’t just about adding color—it’s about bringing life and dimension back to your face. Both Boomstick Color and Laura Geller’s cream-to-serum blush are designed with mature skin in mind, offering hydrating, blendable formulas that enhance rather than mask your natural beauty.

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Jodie Filogomo Fashion Stylist

Jodie's Touch of Style showcases how it's never too late to look great including other older women and myself talking about fashion, beauty, and lifestyle issues.

As a retired dentist, Jodie takes her love of clothing and shopping and has come to find her superpowers in styling the same item in many ways. She is also a huge advocate for embracing our age and bodies. Getting old is a wonderful thing and learning to love ourselves while it happens is very freeing.

Looking great can happen no matter what age, shape or budget, as we show on Jodie's Touch of Style.