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Attract the Right Job Or Clientele:

What Is Your Merch Actually Doing For Your Business Growth?

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. 

It may seem like extra expense and effort, but it’s worth the hassle. Consumers are around 75% more likely to buy again after receiving branded merchandise. Don’t believe us? Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth? 

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Merch for Your Business Growth

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Targeting Your Audience

The ability to target the right audience is a make-or-break issue. Get it right, and you can secure business growth and sales. Get it wrong, and even the best idea will fall flat. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. 

Let’s say you’re an elite brand looking to target luxury consumers. Merch, including branded Moleskine notebooks, wallets, and even leather belts, can help you do that, especially if you present them in distinguishable boxes with custom wrapping paper that incorporates your logo. 

By comparison, appealing to students and a generally younger audience could be best achieved through branded pens, book bags, laptop covers, etc. Get merch right, and you might even find that it’s as much of an incentive for your niche to buy from you as your products, individually and collectively. 

Improving Brand Recall

As mentioned, up to 75% of your consumers are more likely to repurchase after receiving merch. An impressive 85% of people also remember an advertiser after receiving a piece of branded merch. This is especially true if you choose merchandise people will use daily, such as pens, tote bags, and keyrings. In subtle ways, these items will continually get your logo in people’s minds, making you instantly recognizable in the right ways.

Interestingly, merch also increases the effectiveness of your other media by around 44%. This is because merch makes you feel like a more relatable, trustworthy brand that values its customers. And, when those same people start following you online or paying more attention to your physical marketing materials, ROI won’t be far behind. 

Creating a Positive Brand Image

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Merch can also help improve your brand image by locating better branding, marketing, and selling road(s). 72% of consumers believe the quality of merchandise correlates directly with the quality of a brand. Accordingly, when you create high-quality branded bags or t-shirts, consumers will already have additional faith in your products, working to your benefit in every sense.

For instance, if you want to create a fun brand image, finding fun ways to use merch, such as comedy t-shirts or sticker books, can help. Equally, if you’re aiming for an intellectual brand image, branded totes, pens, and pads might be the way forward. 

In Conclusion: What Is Your Merch Actually Doing for Your Business Growth?

Always consider your targeted audience’s needs, wants, and desires before attempting to sell products and services. The product’s verbiage, branding and marketing, and price points stimulate interest in learning more. The right and targeted merch can significantly benefit your business growth. Keeping your clientele in mind always will lead you to the Smooth Sale!

For more Insights, Visit Elinor’s Amazon Author Page

Communicate to Attract Interest

Be A Story-Teller

“Believe, Become, Empower”

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Sales Tips: What Is Your Merch Actually Doing for Your Business Growth?

1. Know the needs and desires of your audience, including your next new employer, in detail. Be Inspired and Inspiring!
2. Verify all merchandise reflects the essence of your company and you.
3. Dig deeper into the merchandise preferences of your audience before offering a new product. 
4. Offer a reward to loyal clients for taking a survey to indicate their desires for future purchases.
5. Mirror the more prominent companies by offering a small discount on repeat purchases.
6. Ensure all website postings are accurate and the verbiage is sound.
7. Verify that all deliveries are timely.
8. After delivery, follow up with a thank you email and inquire if it and the merch met expectations.
9. Consider potential new products to complement what is already in place.
10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

Advisorpedia  Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

BabyBoomer – A trusted media source that collects and curates all the news and resources, plus offers a wide variety of excellent courses for the Baby Boomer generation.

BizCatalyst360  Presents a life, culture, and biz new media digest as a hub of creative expression and personal growth.

CatCat: Build your future one skill at a time.

ContactOut is a web-based platform that enables users to search for contact information and uncover contact details, including email addresses, phone numbers, and other personal data.

Executives Diary Magazine Features leaders from varying fields sharing their inspiring stories, including Elinor Stutz.

Fedica Realize your followers’ interests to create tailored content to encourage a returning and referring clientele.

Greg Jenkins Consulting LLC  – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.

Growth Hackers – Helping businesses globally grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.

Humanology International Institute – The institution that develops and safeguards humanology as a discipline worldwide. 

Inclusion Allies Coalition: “Everyone is welcome here.” Learn more to train teams and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities; plus, Cellphonedeal compiles excellent deals on phones, plans, and prepaid to furnish you with the best options in your area.

Inspired Movie Inspiration is a game changer for most; apply to an inspiring guiding light in conjunction with Producer/Director of the Inspired movie Patryk Wezowski,

Kred  Connect with top-rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – who knows you and what your expertise can do for them, plus understand the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure fairness and work through customized consulting, training, and keynote speeches.

Onalytica: Find relevant influencers for your brand.

SalesPop!   Purveyors of Prosperity; How to Compete against Yourself to Excel in Your Career.
Simma Lieberman, “The Inclusionist,” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

Yoroflow offers a comprehensive suite of digital workplace platforms to help you streamline your day-to-day operations, manage your finances, and grow your business.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

Win Win Women is the world’s only interactive network and an international community for women. Women WIN when they receive solutions + Experts WIN when they provide solutions = Win Win Women.

The post What Is Your Merch Actually Doing for Your Business Growth? appeared first on SmoothSale™.

Elinor Stutz International Best-Selling Author

Elinor Stutz broke through barriers long before doing so was popular. Against all the odds, she defied the theme “women can’t sell” to become the top producer at every company she ever worked for, ignoring attempts to get her to quit.

Eleven years later, I lay motionless on a stretcher with an irreparably broken neck. Two visions appearing before me, and a brilliant gold light encasing my entire body, gave me a reason to believe I would recover. I wholeheartedly knew I was about to empower audiences far and wide. At the moment, I negotiated a full recovery with the promise to be of service. The surgeon and hospital staff anointed me with the title “The Walking Miracle.”

As the CEO of Smooth Sale, Stutz adapted the motto, “Believe, Become, Empower.” Believe in yourself; Become the person you envision; Empower your audience to do the same. Stutz is on the Social Media Committee for Inclusion Allies Coalition devoted to Diversity, Equity, and Inclusion.