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Not every exit looks like selling your company for millions — and not every founder wants that. In this solo episode, Alejandra Santos breaks down the different types of exits founders and business …

Not every exit looks…

Not every exit looks like selling your company for millions — and not every founder wants that. In this solo episode, Alejandra Santos breaks down the different types of exits founders and business owners can pursue — from strategic sales and recapitalizations to management buyouts, Family transitions, and simply stepping back from day-to-day operations. You’ll learn how to: 💡 Define what “exit” truly means for you 💡 Identify your “freedom number” — the number that gives you the life you actually want 💡 Understand how personal factors (like Health, Burnout, or retireme…

Serial entrepreneur turned VC, Justin Gray, joins Alejandra to unpack how he built LeadMD from a bedroom idea to $17M in revenue, exited at the top of the market, and why his operator-immersive VC mod…

Serial entrepreneur …

Serial entrepreneur turned VC, Justin Gray, joins Alejandra to unpack how he built LeadMD from a bedroom idea to $17M in revenue, exited at the top of the market, and why his operator-immersive VC model bets on singles, doubles, and triples, not unicorn lottery tickets. We get tactical on making revenue predictable, using equity to retain A-players, diagnosing a real pipeline (not hope), and knowing when it’s time to sell emotionally and operationally. If you’re scaling a services or vertical SaaS company, this is your masterclass. You’ll learn: bootstrapping vs. VC, GTM hiring that actu…

Every founder starts with a vision, but somewhere between the whiteboard and the workday, that vision gets lost in the noise of operations. In this episode, Alejandra Santos breaks down how to use the…

Every founder starts…

Every founder starts with a vision, but somewhere between the whiteboard and the workday, that vision gets lost in the noise of operations. In this episode, Alejandra Santos breaks down how to use the Balanced Scorecard to turn your vision and mission into a living, breathing strategy that guides every decision across your business. Discover how to align your leadership team, define what success actually looks like, and create Clarity so every employee understands how their role contributes to the bigger picture. Whether you’re preparing for an exit or simply want more freedom, structure, an…

In this conversation, Amy shares how an “itchy” crisis during pregnancy led to the creation of a purpose-driven company with six locations, a private-label product line, and thousands of happy fam…

In this conversation…

In this conversation, Amy shares how an “itchy” crisis during pregnancy led to the creation of a purpose-driven company with six locations, a private-label product line, and thousands of happy families. We cover the real costs of Amazon, why YouTube & micro-influencers are next, how to keep rent low while expanding, protecting culture when hiring, and what buyers look for when you’re planning an exit. You’ll learn: How to test new markets before signing a lease The hiring lens Amy uses to find needle-in-a-haystack teammates Diversifying revenue: salon, in-home, schools/camps,…

Exit planning isn’t something you only think about when you’re ready to sell it’s something you build every single day through the choices you make about your team. In this solo episode of Scale…

Exit planning isn’…

Exit planning isn’t something you only think about when you’re ready to sell it’s something you build every single day through the choices you make about your team. In this solo episode of Scale to Exit, Alejandra Santos dives deep into why employees are one of the most important and overlooked multipliers of business value. From hiring and training to incentives, culture, and retention, every decision shapes whether your company will be worth 2x or 5x in a future transaction. Alejandra shares practical strategies for turning everyday employee decisions into long-term value drivers, incl…

In this Scale to Exit episode, Alejandra Santos delves into a conversation with certified financial advisor and entrepreneur Tim Smith on how to preserve the big win well before a sale and long after …

In this Scale to Exi…

In this Scale to Exit episode, Alejandra Santos delves into a conversation with certified financial advisor and entrepreneur Tim Smith on how to preserve the big win well before a sale and long after the close. Tim unpacks the Money misconceptions many owners bring from the boardroom to Wall Street, why liquidity beats “asset-rich but cash-poor,” and how to right-size risk without picking five “favorite” stocks. You’ll hear practical pre-exit moves (tax/Estate structures, trust strategies, and due diligence readiness) and post-exit frameworks for diversification, income needs, and av…

Scaling a business isn’t just about revenue, funding, or strategy—it’s about clearing the hidden blocks that keep you stuck. In this episode of Scale to Exit, Alejandra Santos breaks down the fo…

Scaling a business i…

Scaling a business isn’t just about revenue, funding, or strategy—it’s about clearing the hidden blocks that keep you stuck. In this episode of Scale to Exit, Alejandra Santos breaks down the four biggest invisible barriers that prevent founders from growing and positioning their businesses for long-term success: mindset, leadership style, operations, and team. From shifting your mindset from operator to owner, to evolving your leadership style, building scalable operations, and aligning your team for outcomes, Alejandra shares real-world insights and strategies that help you unlock grow…

On this episode of Scale to Exit, Alejandra sits down with Rachel Lasser, Founder & CEO of Lasser Consulting, a project delivery powerhouse serving companies from high-growth SMBs to $1B+ enterpri…

On this episode of S…

On this episode of Scale to Exit, Alejandra sits down with Rachel Lasser, Founder & CEO of Lasser Consulting, a project delivery powerhouse serving companies from high-growth SMBs to $1B+ enterprises. Rachel breaks down why “great delivery” is the ultimate growth lever—and how even large organizations stall without the right checkpoints, communication cadence, and leadership follow-through. We cover the red flags of scaling too fast, how to align global/cross-functional teams around the same KPIs, and why your “say-do ratio” is the foundation of trust in any transformation. Rache…

On this solo episode Alejandra Santos shares how to incorporate exit strategy as business strategy for every day decision making. You will learn:  1-How to stop chasing new clients and instead nurtur…

On this solo episode…

On this solo episode Alejandra Santos shares how to incorporate exit strategy as business strategy for every day decision making. You will learn:  1-How to stop chasing new clients and instead nurture the ones you have 2- How to understand the value each client brings and how to make them come back for more.  3- How to set yourself free from the business by following these few strategies.    Alejandra Santos is an entrepreneur, business owners, a fractional COFO, business exit planner and just a super passionate individual to help you build legacy wealth thru your business.    You can fi…

In this episode of Scale to Exit, host Alejandra Santos sits down with Caleb David, Commercial Director at Keller Williams and seasoned Real Estate broker, to explore the hidden side of business exits…

In this episode of S…

In this episode of Scale to Exit, host Alejandra Santos sits down with Caleb David, Commercial Director at Keller Williams and seasoned real estate broker, to explore the hidden side of business exits: your real estate. From negotiating leases to positioning properties for investors, Caleb shares how business owners can maximize value when selling both their company and their commercial assets. But this conversation goes deeper than square footage and cap rates — Alejandra and Caleb dive into identity shifts, burnout, community, and healing when it comes to making big transitions in business…

Most business owners hit a ceiling not because the market isn’t there but because they’re stuck working in the business instead of building one that can run, scale, and eventually sell without the…

Most business owners…

Most business owners hit a ceiling not because the market isn’t there but because they’re stuck working in the business instead of building one that can run, scale, and eventually sell without them. In this solo episode of Scale to Exit, I break down the five critical shifts you need to make to scale smarter, leaner, and with less Stress: From owner to investor mindset From overworked operator to delegator with the right systems and people From reacting to proactively planning with budgets and forecasts From controlling everything to trusting your team From doing to leading with …

In this conversation with leadership coach and mindset strategist Curtis McCullom, we explore the intersection of neuroscience, sales, and transformation. Curtis shares the core lessons he learned fro…

In this conversation…

In this conversation with leadership coach and mindset strategist Curtis McCullom, we explore the intersection of neuroscience, sales, and transformation. Curtis shares the core lessons he learned from Personal Development legends like Tony Robbins, Zig Ziglar, and Jim Rohn, and how he uses those principles to help leaders and business owners unlock their potential. We cover: Why most business and personal challenges trace back to subconscious programming—and how to clear it fast The 'LEGIT' mindset framework: Learning, Growing, Expanding, and Transforming How to reframe setbacks so th…