In this conversation, Amy shares how an “itchy” crisis during pregnancy led to the creation of a purpose-driven company with six locations, a private-label product line, and thousands of happy families. We cover the real costs of Amazon, why YouTube & micro-influencers are next, how to keep rent low while expanding, protecting culture when hiring, and what buyers look for when you’re planning an exit.

You’ll learn:

• How to test new markets before signing a lease

• The hiring lens Amy uses to find needle-in-a-haystack teammates

• Diversifying revenue: salon, in-home, schools/camps, Amazon, DTC

• The KPIs that make your business predictable (and acquirable)

• Preparing for exit: moving to employees, reviews, and repeatable ops

Connect with Amy: myhairhelpers.com • TikTok/IG/FB/YT: @myhairhelpers

Free resource mentioned: Scale & Exit Readiness Index™ (Alejandra’s quick assessment) Into the Next Enterprises

Most Recent Episodes

November 7, 2025

How to Align Yourself to Your Type of Exit with Alejandra Santos

Not every exit looks like selling your company for millions — and not every founder wants that. In this solo episode, Alejandra Santos breaks down the different types of exits founders and business...

Listen · 17:33

October 29, 2025

Bootstrapped to Exit: How Justin Gray Built, Sold & Now Backs Founders

Serial entrepreneur turned VC, Justin Gray, joins Alejandra to unpack how he built LeadMD from a bedroom idea to $17M in revenue, exited at the top of the market, and why his operator-immersive VC...

Listen · 1:01:19

October 15, 2025

Turning Big Vision into Real Results: How to Align Your Team Using the Balanced Scorecard with Alejandra Santos

Every founder starts with a vision, but somewhere between the whiteboard and the workday, that vision gets lost in the noise of operations. In this episode, Alejandra Santos breaks down how to use...

Listen · 16:58

Load More Episodes

Alejandra Santos Miss Santos

Hi there! I’m Alejandra Santos, a lifelong learner and business strategist passionate about helping people turn their life’s work into a lasting legacy. I’m the founder of Into the Next, where I guide business owners—especially those nearing retirement—through growth, value building, and successful business exits.

With over 16 years of experience as a CFO-COO and consultant, I've supported companies from startup to scale. My mission is to ensure your business thrives and becomes a wealth-generating asset for your next chapter.

Beyond work, I love hosting my podcast Scale to Exit, exploring nature, traveling, and learning about wellness practices. I’m here to connect, grow, and make meaningful change—one relationship at a time.

Let’s build something lasting, together.